Sydney, 5 August 2025 – Sydney-based SEO, digital PR and ASO agency UR Digital has been named a finalist in the prestigious Western Sydney Awards for Business Excellence (WSABE), further cementing its reputation as one of Australia's most forward-thinking digital marketing agency with people-first culture.
The boutique agency, known for its rigorous, human-first approach, is shortlisted in two key categories:
- Homeworld Excellence in Small Medium Enterprise
- Waterview Outstanding Employer of Choice
The Excellence in Small Medium Enterprise recognises businesses that have effectively driven growth and can demonstrate the strategies implemented to achieve business success and/or resilience. Employer of Choice recognises businesses that have implemented strategies and initiatives to create a stimulating and supportive workplace environment, UR Digital has achieved both by being agile and growing slowly by design.
“This recognition is a testament to the kind of business we’re building – precise, people-first, and proudly independent,” said Pulkit Agrawal, Founder of UR Digital. “We don’t chase scale for the sake of it. We invest in effectiveness, culture and trust – and that’s what drives our business.”
The nominations come off the back of a record-setting year for the boutique agency, including:
- Winner – Best Use of Search (Real Estate & Property), 2025 APAC Search Awards
- Finalist – Best Small SEO Agency, APAC Search Awards
- Finalist (x2) – Best Use of PR in a Search Campaign, APAC Search Awards
- Finalist – Digital Marketing, Australian Small Business Champion Awards 2025
- Finalist (x2) – Business NSW Awards 2025
UR Digital’s services span SEO, Digital PR and ASO, with a strategic focus on semantic search visibility, GPT-readiness, and topical authority mapping. The team supports businesses navigating complex search environments, from traditional engines like Google to generative platforms such as Perplexity and GPT Search.
Its client base ranges from law firms and ecommerce brands to publishers, SaaS platforms, and organisations tackling systemic challenges like prisoner reintegration.
“At UR Digital, we measure success in trust and transformation, not headcount or hype,” added Agrawal. “These awards matter because they recognise businesses doing meaningful work, especially in communities like Western Sydney that continue to drive real economic progress.”
About us:
UR Digital is a Sydney-based digital marketing agency specialising in SEO, ASO, and Digital PR. The agency supports growing businesses (typically earning between $3M and $10M annually) through strategic search visibility across traditional and AI-driven platforms. Known for its data-driven approach and clean execution, UR Digital helps brands earn trust and topical authority online.
Contact details:
Pulkit Agrawal
Founder & SEO Director
Email: [email protected]
Website: www.urdigital.com.au
