· Unlock the ROG Lab – Sydney 2025, a free, open-to-public two-day event, at Harajuku Gyoza Beer Stadium, Darling Harbour, Sydney, 18th and 19th October 2025.
· Featuring an exclusive ROG gaming hardware showcase, including custom-built Powered by ASUS Gaming PCs, ROG Gaming Gear and ROG OLED Monitors, plus ROG x Hatsune Miku collaboration
· Event-exclusive ROG Store pop-up shop, ROG Stamp Rally, prizes and giveaways, plus the chance to win a complete ROG x Hatsune Miku setup
SYDNEY, Australia, 23 September, 2025 – ASUS Republic of Gamers (ROG) today announced “Unlock the ROG Lab – Sydney 2025,” an interactive and immersive in-person free event designed to give gamers in Sydney an exclusive look into the world of ROG innovation. The event will be held at Harajuku Gyoza Beer Stadium, Darling Harbour, Sydney, offering a unique opportunity to have hands-on with the latest ROG products, including Powered by ASUS PCs, ROG Gaming Gear and ROG OLED Monitors, participate in exclusive challenges and win exciting prizes.
Unlock the ROG Lab – Sydney 2025 is more than just a product showcase; it’s an interactive adventure packed with gaming, collaboration, and community. Attendees will have the chance to experience ROG's cutting-edge technology firsthand, test their gaming skills and connect with fellow ROG enthusiasts.
Event Details
- Location: Harajuku Gyoza Beer Stadium, Darling Harbour, Sydney
- Dates and Times:
- Saturday, October 18th, 2025: 11:00 AM - 8:00 PM AEDT
- Sunday, October 19th, 2025: 11:00 AM - 5:00 PM AEDT
Event Entry
Attendance is free, but entry may be subject to venue capacity limitations.
Key Highlights of “Unlock the ROG Lab – Sydney 2025” include:
- ROG Gaming Hardware Showcase: The latest in gaming hardware with Powered by ASUS PCs, ROG Gaming Gear and Monitors.
- ROG x Hatsune Miku Collaboration: Exclusive look at the new limited-edition Hatsune Miku collaboration, plus the chance to win a complete ROG x Hatsune Miku PC setup.
- Free-to-Play Games: Attendees can enjoy a variety of free-to-play titles.
- ROG 4v4 Arena: Attendees feeling competitive can enter the ROG 4v4 Arena and prove their skills.
- Cosplayers and Photo Opportunities: Talented cosplayers and opportunities to capture memorable moments.
- ROG Stamp Rally: Complete the ROG Stamp Rally to redeem free gyoza or Daifuku from Harajuku Gyoza.
- ROG Store Pop-Up Shop: Take advantage of exclusive event-only deals at the ROG Store pop-up shop.
- Incredible Prizes: Plenty of incredible prizes and giveaways throughout the event.
- Community Engagement: Connect with fellow ROG enthusiasts and share your experiences.
ROG Gaming Hardware Showcase
Unlock the ROG Lab will provide attendees with an exclusive opportunity to experience the cutting edge of gaming technology. Explore a diverse array of high-performance Powered by ASUS PCs, showcasing the ultimate in custom-built gaming rigs. Discover the latest ROG Gaming Gear, including innovative peripherals designed for esports. Immerse yourself in the visual fidelity of ROG OLED Monitors, engineered to deliver unparalleled clarity and responsiveness for a truly immersive gaming experience. This showcase offers a hands-on preview of the hardware that empowers gamers to achieve peak performance.
ROG x Hatsune Miku Collaboration
The event will showcase the highly anticipated ROG x Hatsune Miku collaboration, a limited-edition collection seamlessly fusing ROG's renowned gaming performance with the vibrant world of the iconic virtual pop star. Attendees will receive an exclusive first look at the collection's unique design and innovative features. Furthermore, attendees will have the chance to win a complete ROG x Hatsune Miku PC setup, featuring a custom-designed ROG x Hatsune Miku Powered by ASUS PC, ROG Strix XG27ACMEG-G Hatsune Miku Edition gaming monitor, and a complete set of ASUS x Hatsune Miku TUF Gaming peripherals. This dream setup exemplifies ROG's commitment to innovation, style, and delivering the ultimate gaming experience for Hatsune Miku enthusiasts.
ROG Stamp Rally
Attendees can participate in the ROG Stamp Rally, an engaging and rewarding activity that encourages exploration of the Unlock the ROG Lab event. Participants will collect stamps by visiting designated stations throughout the venue, each offering a unique ROG-themed experience. Upon completion of the ROG Stamp Rally, participants can redeem their completed cards at Harajuku Gyoza for a complimentary serving of either their signature gyoza or a delicious Daifuku dessert. This offers a delightful opportunity to sample the culinary delights of Harajuku Gyoza while immersing themselves in the world of ROG.
ROG Store Pop-Up Shop
The ROG Store pop-up shop will serve as a premier destination for attendees seeking exclusive deals and limited-edition ROG merchandise. The shop will feature a carefully curated selection of ROG gaming gear and accessories, available at special, event-exclusive pricing. This presents a unique opportunity to acquire high-performance ROG gear to enhance any gaming setup or to secure exclusive ROG-branded items not found elsewhere. Attendees are encouraged to explore special promotions available only at the Unlock the ROG Lab event.
Notes to Editors
UNLOCK THE ROG LAB – SYDNEY 2025: https://au.rog.gg/syd25-unlocktheroglab
ROG Facebook: https://www.facebook.com/asusrog
ROG ANZ Instagram: https://instagram.com/rog_anz
ROG ANZ X: https://x.com/ROG_ANZ
ASUS Pressroom: http://press.asus.com
ASUS Global Facebook: https://www.facebook.com/asus
ASUS ANZ Instagram: http://instagram.com/asusau
ASUS ANZ X: https://x.com/ASUSAU
About us:
Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, system components, laptops, desktops, monitors, smartphones, audio equipment, routers, peripherals and accessories. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. To become one of those who dare, learn more about ROG at http://rog.asus.com.
Contact details:
Jasmin Lee Curry
Product Marketing Manager
[email protected]
Anna Pham
Product Marketing Manager
[email protected]
