The Australian plant-based market is evolving. While consumer interest remains strong, the latest audit from the Grains and Legumes Nutrition Council (GLNC) shows that overall product availability has declined since the last audit in 2022, reflecting a more mature market. The Plant-Based Report focuses on changes since 2022 across plant-based meat alternatives, milk, dairy alternatives, and ready meals, assessing category trends, nutritional composition, ingredients, and on-pack claims. The audit reveals a 33% decline in products, including a 51% decrease in meat alternatives and a 22% reduction in plant-based milk, highlighting the significant shift in the market over the past two years.
Ms Kathy La Macchia, General Manager of GLNC, notes that the changing market presents both challenges and opportunities for the food industry. “The plant-based market is maturing. While fewer products are appearing on shelves, consumer demand remains strong. Brands need to focus on whole food ingredients such as legumes, whole grains, and vegetables, which provide fibre, protein, antioxidants, and phytochemicals essential for health,” Ms La Macchia said.
The report highlights a growing emphasis on health-related messaging on pack. Over the past two years, health claims on plant-based products have increased by 37%, with claims for calcium and protein being the most common, alongside a rise in vitamin and mineral claims. These statements help consumers navigate the market and make more informed choices about nutrition.
However, not all plant-based products offer the same benefits. Many emphasise protein, while dietary fibre remains an underused opportunity, with most Australians not meeting the recommended daily intake. Products made with legumes, whole grains, vegetables, nuts, and seeds provide the greatest fibre and nutrient diversity, supporting gut health and digestion, and helping close the fibre gap.
“The plant-based sector has the potential to improve diet quality. Innovation must continue to ensure products are nutrient-rich, appealing, clearly labelled, and accessible,” Ms La Macchia added.
As the market continues to evolve, the Plant-Based Report is a key resource for the food industry, health professionals, and policymakers, offering insights to guide product development, nutrition messaging, and consumer education.
The full report is available for free on the GLNC website at glnc.org.au.
About us:
The Grains and Legumes Nutrition Council (GLNC) is a health promotion charity and not-for-profit organisation. It is the nutrition knowledge centre on grains and legumes.
Contact details:
Toni Gam, GLNC Industry Engagement Manager
e. [email protected]
