MAXMEDIALAB, Australia’s leading luxury media agency, has further elevated its digital capabilities with the appointment of Michael Dargan as Senior Digital Media Manager as the agency responds to accelerating market expansion and the surge of marketing investment into digital-first strategies.
Michael brings extensive experience in performance marketing and will strengthen the agency’s efforts to deliver data-driven, high-impact digital campaigns for its portfolio of luxury partners.
The appointment comes as brands continue to prioritise digital with investment in online channels now representing the dominant share of marketing budgets in Australia.
“Digital is no longer just a component of the media mix, it is the driving force behind brand growth, audience engagement, and measurable ROI,” said Anna Tuinenga, Director of Data Analytics. “By expanding our team and welcoming exceptional talent like Michael, we’re positioning our clients to lead in an increasingly competitive space; harnessing the full potential of emerging platforms, technologies, and data driven insights.”
With this latest appointment, MAXMEDIALAB strengthens its reputation for setting the standard in digital innovation. Trusted by the world’s most coveted brands, including Hermès, La Prairie, Giorgio Armani and Emporio Armani, the agency continues to deliver exceptional results in an ever-evolving digital landscape.
About us:
About MAXMEDIALAB
MAXMEDIALAB is Australia’s leading luxury media and communications agency that drives meaningful impact and achieves lasting value. The MAXMEDIALAB team skilfully crafts innovative strategies for brands, providing full-service media and marketing solutions.
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For more information please contact:
Ruby Gillard | Media Director
