- Australian company HELI-D set a Guinness World Record for largest airborne video game display, featuring professional gamer Emmanuel Rodriguez playing from one helicopter whilst gameplay was shown on an LED screen on another helicopter in Miami.
- The display used double-sided LED screens of 20 square metres each, operating at 8,000 nits brightness, with real-time gameplay streaming between aircraft.
- HELI-D is the only digital aerial billboard solution in the global aerial advertising market, valued at approximately $7 billion.
- The company plans to expand operations across Australia, the United States, and the UAE.
- The technology transforms aerial media into a measurable, data-driven advertising network capable of delivering specific campaign outcomes.
An Australian innovation has helped a professional gamer make a record high above the Miami skyline, by playing a live video game from one helicopter while his gameplay lit up on a giant LED screen flown beside him.The spectacular world-first campaign celebrated the launch of NINJA GAIDEN 4 and set a new Guinness World Record for the largest video game display flown by helicopter.
The airborne stunt - featuring global gaming personality Emmanuel “Master” Rodriguez - was created and delivered by HELI-D, a division of Australian aerial advertising and experiential marketing company Remarkable Media.
Using advanced broadcast and display technology, HELI-D streamed the gameplay in real time from Rodriguez’s helicopter to another aircraft carrying its proprietary double-sided full motion LED screen.
The screen, of 20 square metres each were shining brighter than most city billboards at 8,000 nits - create a live gaming duel in the night sky above Miami.
HELI-D is the only digital aerial billboard solution in the arial advertising market globally, which is worth an estimated $7 billion according to The Business Research Company.
HELI-D Co-Founder and Chief Executive Officer Simon Powell said the record making campaign showed how the sky could now be used as a platform for entertainment and storytelling.
“We’ve reimagined the world’s largest and brightest LED panels to create moments that are as unforgettable as they are technically ambitious,” Mr Powell said.
“It’s a thrilling example of how Australian innovation is helping global brands find new ways to capture audiences.”
Building on the success of its Miami campaign, HELI-D has now announced plans to scale up to enable advertisers the opportunity to run powerful campaigns that convert across Australia, the United States, and the UAE
HELI-D Co-Founder and Chief Technology Officer, Ryan Osbourne, added that by securing airspace in these markets, HELI-D had transformed aerial media from one-off moments into a repeatable, data-driven network.
"Each flight is engineered for measurable outcomes - whether that be driving app downloads, boosting sales, or creating cultural moments that travel worldwide,” Mr Osbourne said.
About us:
HELI-D is a global leader in aerial digital media, redefining out-of-home advertising through high-impact, data-driven activations in the sky. Combining advanced aviation engineering with the world's brightest LED display systems, HELI-D transforms airspace into a programmable, measurable communications platform. With operations spanning UAE, Australia, and now the United States, the company partners with major brands, including Microsoft, TAB, and Netflix, to deliver record-setting campaigns that turn attention into action. HELI-D maintains a perfect safety record and offsets ten times its operational carbon emissions through verified sustainability programs.