Infuzions Powers Category Growth with Woolworths Launch of Air Fries Aioli Multipack

Majans is expanding its fast-growing Infuzions brand with the launch of the Air Fries Aioli Multipack, hitting Woolworths supermarkets nationwide on 20 October. 

The move brings one of the range’s top-selling flavours into a portion-controlled multipack format – a key driver of household penetration in the better-for-you snack segment. Made from 100% Australian-grown split peas and carrying a 4-star health rating, the multipack meets the growing consumer demand for healthier, convenient snack options. 

“Multipacks are a proven way to drive repeat purchases, especially among family shoppers,” says Rick Raniga, Director at Majans. “With Aioli now available in this format, Infuzions strengthens its position as a household staple and a growth engine for retailers.” 

The new product will be available exclusively in the Woolworths Health aisle from 20 October. 

Majans is an Australian, family-owned company based in Brisbane, dedicated to creating high-quality snacks with premium ingredients. With a focus on health and sustainability, Majans continues to innovate with its Bhuja and Infuzions ranges, delivering healthier snack options that never compromise on taste.

 

Majans’ Bhuja range has become one of Australia’s favourite snack brands, celebrated for its bold flavours and unique crunch. Through Infuzions and Bhuja, Majans remains committed to creating snacks that bring joy, flavour, and better-for-you choices to Australian families.