Skip to content
Travel Tourism

Leveraging the “Sunset Appeal” to Attract Visitors: Yingkou’s West Coast Discovers the Unique Code for Tourism Success

Publicity Department of the CPC Yingkou Municipal Committee < 1 mins read

YINGKOU, China, Nov. 20, 2025 /Xinhua-AsiaNet/ --

Recently, Yingkou City in Liaoning Province has continued to "go viral" with its unique "sunset sinking into the sea" spectacle, becoming a popular domestic cultural tourism destination. Every evening at sunset, the golden glow of the setting sun reflects on the sparkling waves along the over 100-kilometer coastline. The majestic view of the "stunning spectacle of the sunset over the sea" attracts countless visitors to stop to admire it. "Watch the sea sunset, go to Yingkou's West Coast" has become a consensus among tourists.

Unlike most coastal cities that face the sea to the east, Yingkou is uniquely situated in the "crook" of the Bohai Sea, allowing people to clearly witness the complete process of the sunset descending into the sea. This unique natural condition makes it one of the few "west coast cities" in China, laying a unique foundation for cultural tourism development.

The surrounding area is also connected with rich resources. Visitors can admire the grandeur of the Daliao River estuary, enjoy the ecological beauty of the Yongyuanjiao Wetland, explore the historical site of the Western Fort - a coastal defense fortification constructed in the Qing Dynasty - and experience the century-old imprints of Liaohe Old Street. Yingkou is amplifying the "sunset" IP effect through ecological restoration and infrastructure upgrades, linking diverse resources such as bird migration and hot springs to promote the integration of culture, sports, and tourism. This is transforming the West Coast into a comprehensive cultural tourism belt that integrates ecology, culture, and leisure, making the "sunset appeal" a unique traffic password to activate the market.

Source: Publicity Department of the CPC Yingkou Municipal Committee

Media

More from this category

  • General News, Travel Tourism
  • 19/12/2025
  • 12:10
Australian National Maritime Museum

Take the heat out of summer with a visit to the Sea Museum

On until 1 February More Play. More Fun. One Big Summer Festival. With summer upon us, there’s a familiar, seasonal pull towards the water. The air is warmer, the days stretch out, and the city starts to shimmer with the promise of holidays. This year, the museum captures that feeling, with a program that celebrates sunshine, culture, and the simple pleasure of being in, on or by the water. With activities for the whole family, there is something for everyone at the Maritime Museum this summer, including our Deep-Sea Disco Days, Skippered Sailing Experiences, art workshops, and roving performances. Ms…

  • Contains:
  • Travel Tourism
  • 17/12/2025
  • 14:12
The Mori Memorial Foundation

Mori Memorial Foundation’s Global Power City Index 2025 Sees City Rankings Shift Due to Tourism Gains in East Asia and Inflationary Pressures in the West

TOKYO–BUSINESS WIRE– The Mori Memorial Foundation’s Institute for Urban Strategies, a research body established by Mori Building, Tokyo’s leading urban landscape developer, today published…

  • Contains:
  • General News, Travel Tourism
  • 17/12/2025
  • 13:03
Mount Isa Mines Rodeo presented by Akubra

From the red dirt to the rodeo record books: Mount Isa Mines Rodeo 2026 tickets on sale early – December 18

From the red dirt to the rodeo record books: Mount Isa Mines Rodeo 2026 tickets on sale early – December 18 The legendary Mount…

  • Contains:

Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.