During the critical holiday shopping season, Riskified calls for greater ecommerce safety to maintain consumer trust
NEW YORK--BUSINESS WIRE--
Riskified (NYSE: RSKD), a global leader in ecommerce fraud prevention and risk intelligence, announces its participation in International Fraud Awareness Week, taking place November 16–22, 2025. Joining hundreds of organizations worldwide, Riskified aims to raise awareness about the urgent need to fight fraud and help safeguard merchants and their customers globally, especially as online shopping heats up ahead of the holidays.
Deloitte forecasts holiday ecommerce sales of $305–$311 billion in 2025, bringing a wave of new and returning customers and incremental revenue to businesses. Unfortunately, this growth also presents fraudsters with an enticing opportunity: losses from ecommerce fraud are projected to reach $107 billion by 2029, according to Juniper Research.
AI is reshaping both shopping behavior and criminal tactics at unprecedented speed. Riskified data shows that in Q3 2025, the number of merchants receiving orders from GenAI channels tripled compared to the beginning of the year. In Q3 alone, traffic from GenAI-powered shopping tools was 1.1–1.7 times riskier than typical search traffic. Alongside emerging risks from agentic commerce and AI-driven fraud schemes, this highlights the urgent need for merchants to protect transactions, operations, and customers with advanced strategies and technologies.
“Agents are fundamentally changing the way people shop, enabling greater convenience but also introducing new points of vulnerability,” said Jeff Otto, Chief Marketing Officer at Riskified. “Fraud teams are uniquely positioned to protect both merchants and consumers; they build the guardrails that enable the safe and confident adoption of ecommerce innovation. During the holiday season and beyond, our goal is to ensure all ecommerce channels are sustainable revenue drivers, not vectors for fraud and abuse.”
As an official supporter of International Fraud Awareness Week, Riskified has launched a series of initiatives designed to promote anti-fraud education and vigilance. A centerpiece of our efforts this year is the second annual billboard campaign powered by the New York Stock Exchange. Located in the heart of Times Square in New York City, and, for the first time this year, in Silicon Valley, these billboards spotlight merchants who invest in creating a safe and secure holiday shopping experience for their customers. Visit Riskified.com/FraudWeek for educational content such as “The grinch of ecommerce: Spotting fraud & abuse amidst 2025’s AI-powered holiday shopping,” alongside merchant success stories highlighting effective strategies against fraud.
This initiative is a joint effort between Riskified and its ecommerce ecosystem partners — including AWS, Deloitte, Mastercard, Shopify, Salesforce Commerce Cloud, Fiserv, Checkout.com, and Aurus – aimed at helping consumers make informed decisions when shopping with brands that prioritize fraud protection.
Association of Certified Fraud Examinerspresident John Gill, J.D., CFE, said that the support of organizations around the world helps make International Fraud Awareness Week an effective tool in raising anti-fraud awareness.
“Fraud is an issue that unfortunately affects people from all walks of life around the world and it takes many forms,” said Gill. “Whether it’s a trusted employee stealing from a small business, or organized rings of fraudsters targeting seniors in our community, most people know someone who’s been victimized by fraud. That’s why it’s so important for organizations to join in this fight together to raise awareness during this week and beyond. It is a serious problem that requires a proactive approach toward preventing it and educating people is the first step.”
For more information about increasing awareness and reducing the risk of fraud during International Fraud Awareness Week, visit Riskified.com/FraudWeek.
About Riskified
Riskified (NYSE: RSKD) empowers businesses to unleash ecommerce growth by outsmarting risk. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists, and researchers, the Riskified ecommerce risk management platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Learn more at www.riskified.com.
About the Association of Certified Fraud Examiners
Based in Austin, Texas, the ACFE is the world's largest anti-fraud organization and premier provider of anti-fraud training and education. Together with more than 95,000 members, the ACFE is reducing business fraud worldwide and inspiring public confidence in the integrity and objectivity within the profession. For more information, visit ACFE.com.
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