Choice Hotels Asia-Pac is strengthening its presence in one of Australia’s most dynamic urban centres with the launch of Gladius Hotels & Suites Parramatta to its upscale Ascend Collection Hotels.
The property has undergone a comprehensive transformation, unveiling a refreshed identity and elevated guest experience. Upgrades include redesigned guest rooms, thoughtfully curated communal spaces, and enhanced food and beverage offerings - all designed to meet the needs of today’s modern traveller.
“We’re excited to begin a new chapter as part of Choice’s Ascend Collection Hotels and to showcase our revitalised spaces to both corporate and leisure guests,” said Sumit Jolly, Gladius Managing Director. “As a recognised landmark of Marsden Street, Gladius Hotels & Suites remains deeply connected to the Parramatta community while embracing its new modern aesthetic. The redesign blends clean lines with soft tonal palettes and sophisticated detailing, preserving its Art Deco charm while delivering contemporary comfort.”
Sumit added, “From our first discussions, the Choice team have been incredibly supportive and enthusiastic in helping us elevate our property and brand. We love that we still get to retain our independent spirit while benefiting from the local and global reach of the Choice Hotels’ brand.”
Choice Hotels Asia-Pac CEO Trent Fraser welcomed the addition: “We’re thrilled to welcome Gladius Hotels & Suites to the Ascend Collection. Ideally located in the heart of Parramatta, it provides the perfect base for exploring the city’s vibrant entertainment and culture scene, while serving its thriving commercial district”.
“The property’s distinctive character and rich history embody what the Ascend brand is all about – memorable, boutique and unique stays. Its addition strengthens our footprint in Sydney and enhances the diversity of our portfolio.”
What’s new for guests:
- Refreshed Lobby: An elegantly styled lobby featuring curated furnishings and lighting concepts that create an inviting, sophisticated ambiance.
- Revitalised Guest Rooms: Design-forward finishes, upgraded amenities, and polished marble flooring in every room - chosen for its premium aesthetic and natural cooling quality, perfect for Parramatta’s climate.
- Enhanced Comfort Options: A range of room categories offering private outdoor patios and spa baths, plus a dedicated Accessible King Deluxe Room designed for inclusive guest experiences.
Gladius Hotels & Suites Parramatta also joins the Choice Privileges program, Choice Hotels’ award-winning travel rewards program, where members can earn and redeem points for reward nights at properties across 7,100 Choice-branded hotels, spanning a diverse portfolio of brands in 46 countries and territories.
For booking details or for more information on the property, visit the website.
About us:
Choice Hotels Asia-Pac has more than 360 hotels across the Asia-Pacific region, representing more than 32,000 rooms and making it the region’s largest hotel franchise group. Brands under the Choice Hotels banner include the Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge. Choice Hotels Asia-Pac is a wholly owned subsidiary of Choice Hotels International, a publicly listed (NYSE: CHH) company in the United States. A challenger in the upscale segment and a leader in midscale and extended stay, Choice has more than 7,500 hotels, representing nearly 650,000 rooms, in 46 countries and territories. For more information, visit www.choicehotels.com.
Contact details:
For more information or to arrange interviews, please contact:
Emily Stojcevski | [email protected] | 0409 552 913
Karen Strahan | [email protected] | 0417 361 465
