HOYTS Cinemas has just unveiled its new premium offering – IMAX® with Laser – now open at HOYTS Melbourne Central. Cinemagoers can look forward to crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else.
The upgraded auditorium boasts the world’s most immersive film experience, featuring next generation laser projection and a multi-channel sound system exclusive to IMAX locations. The experience makes its debut for audiences to witness the highly anticipated Avatar: Fire and Ash in IMAX.
HOYTS Group CEO and President Damian Keogh said the new state-of-the-art offering at Melbourne Central answers the growing demand for premium experiences in the heart of the city, giving audiences access to the very best in cinema technology and comfort.
“We are proud to introduce IMAX with Laser at HOYTS Melbourne Central, delivering a more immersive and technologically advanced cinema experience that continues to raise the standard for moviegoing in Australia,” Damian said.
“This addition firmly positions HOYTS Melbourne Central as Victoria’s premier cinema and a world-class entertainment destination.”
IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, deeper contrast as well as the most distinct, exotic colours ever available on-screen. The new experience also features next generation IMAX precision sound, delivering greater dynamic range for ultimate audio immersion.
Avatar: Fire and Ash has been digitally re-mastered specifically for the new system with proprietary IMAX DMR® (Digital Re-mastering) technology to take advantage of the increased sharpness, brightness, contrast, colour and other attributes it can deliver. The process enhances the image frame-by-frame and remixes the soundtrack to transport audiences beyond their seat and into the world of the film.
With IMAX with Laser, guests at HOYTS Melbourne Central will experience:
- Crystal clear IMAX Laser projection – providing increased resolution, sharper and brighter images, deeper contrasts as well as the widest range of colours available to deliver the most life-like visuals;
- Next-generation IMAX precision sound – delivering perfectly tuned sound, evenly distributed throughout the cinema.
Melbourne Central General Manager, Andrew Drivas, said the centre welcomes this cutting-edge cinema experience that elevates the entertainment offering for its customers.
“Melbourne Central is a hallmark destination that continues to deliver many Melbourne-first experiences. With the arrival of IMAX with Laser at HOYTS Melbourne Central, this unparalleled entertainment experience adds a new dimension that complements our vibrant mix of over 260 retailers and unique dining and leisure options.” Andrew said.
IMAX with Laser is the latest offer unveiled at HOYTS Melbourne Central which has undergone significant refurbishments this year. Guests can now enjoy a range of experiences such as HOYTS LUX, D-BOX Motion Recliners, SCREENX, Xtremescreen, Daybeds, Dolby Atmos and powered recliners at the newly renovated cinema.
To see the latest movie releases, session times and to book your IMAX experience at HOYTS Melbourne Central, go to https://www.hoyts.com.au/.
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About us:
About HOYTS
Since opening the doors of its first cinema in 1909, HOYTS has gone on to become one of the world’s leading entertainment companies, with more than 500 screens and over 57,000 seats across the network. Today, HOYTS is the largest single-brand movie exhibitor in Australia and New Zealand.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilising IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2025, there were 1,829 IMAX systems (1,759 commercial multiplexes, 10 commercial destinations, 60 institutional locations) operating in 89 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “1970”.
IMAX®, IMAX® 3D, Experience It In IMAX®, The IMAX Experience®, DMR®, Filmed For IMAX®, IMAX Live®, IMAX Enhanced® and IMAX VisionScienceTM are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit www.imax.com. You may also connect with IMAX on Instagram (www.instagram.com/imax), Facebook (www.facebook.com/imax), LinkedIn (www.linkedin.com/company/imax), X (www.twitter.com/imax), and YouTube (www.youtube.com/imaxmovies).
Contact details:
For HOYTS media information, images or to arrange an interview, please contact:
Emily Stojcevski
Soda Communications
T: 0409 552 913
Karen Black
Soda Communications
T: 0406 383 186
For additional IMAX information please contact:
Dominic White
