Australia Urged to ‘Float to Survive’ as Drowning Deaths Surge
Sydney, Australia — 8 January 2026 — As Australia prepares for another busy summer on the water, lifeguards and water safety experts are issuing a clear and urgent message: if you are caught in trouble, floating — not swimming — could save your life.
The National Drowning Report 2025 reveals 357 people drowned across Australia in the past year, a 27 per cent increase on the 10-year average, marking one of the deadliest years on record. A series of recent drowning deaths and near-fatal incidents at Australian beaches and waterways have further underscored the need for a shift in how people respond when things go wrong in the water.
Veteran Bondi lifeguard Bruce ‘Hoppo’ Hopkins, who has spent more than 30 years rescuing people from some of the country’s busiest surf beaches, says the message could not be simpler.
“People who float conserve energy and, in most cases, survive. People who panic, struggle, and try to swim against the water can drown in less than 30 seconds,” Hopkins said. “If you’re in trouble, stop fighting the water and FLOAT.”
Lifeguards say rip currents are involved in most coastal rescues and many drownings — not because people can’t swim, but because they panic and exhaust themselves.
The advice is clear:
- Stop — Don’t fight the rip or try to swim straight back to shore.
- Float — Keep your airway above water, relax your body and control your breathing. Floating conserves energy and keeps you calm.
- Signal — Raise an arm or call for help while floating.
“Floating gives you time,” Hopkins said. “Time to breathe, time to think and time for a lifeguard or bystander to help.”
Australia has now adopted Float to Survive as its national drowning-prevention message, with the campaign gaining momentum across surf education, community programs, schools, and national media. According to Hopkins, the message resonates well beyond Australia.
“The UK, New Zealand, India, Vanuatu and countries across Europe are all endorsing floating as the immediate response in a drowning situation,” he said. “It’s universal — no strength, no equipment, no swimming ability required.”
Experts stress that floating is not limited to lying on your back in a starfish position. Active floating can involve lying on your back or stomach, floating upright, or calmly transitioning between positions — the goal is simply to keep the airway above water while conserving energy.
The Float to Survive method focuses on five key actions:
- Keep your head and mouth above water
- Control your breathing
- Use your arms and legs for balance
- Maintain buoyancy with gentle movement
- Signal for help
This life-saving skill is now being incorporated into school-based water safety programs, community education initiatives, and summer awareness campaigns nationwide, including partnerships with Belgravia Leisure and surf education providers.
“Drownings happen quickly and silently — often to people who never intended to swim,” Hopkins said. “If every Australian knew how to float and stay calm, we could save countless lives.”
As holidaymakers head to beaches, rivers and backyard pools, authorities are urging everyone to swim between the flags, always supervise children, and remember the message that could save a life:
If in doubt — float it out.
ENDS
Contact details:
Karen Griffin
IDENTITY PR
0412 855 923 / [email protected]
