Recently announced new MD & CEO of Murray Cod Australia Limited, Steven Chaur, will run the next phase of the company’s development with an increased focus on domestic channel expansion, revenue growth and operating efficiencies.
Mr Chaur, who joined the MCA Board as a Non-Executive Director in January 2025, will assume the MD & CEO role on 20 April.
He brings to MCA strong leadership and operational experience across major FMCG brands and agribusinesses, including CEO of Patties Foods (ASX:PFL), Nutrano Produce Group and Castlegate James; and senior executive roles at George Weston Foods, Findus Australia, National Foods Ltd, Simplot Australia and Unilever.
He is currently Board Chair at Honestly Riverina Limited and is a past Non-Executive Director at Wingara AG Limited, Meat & Livestock Australia and Davies Bakeries.
MCA Chairman Brett Paton said Mr Chaur’s commercial experience would be an important asset in driving the next phase of the company’s development.
“Steven has been tasked with achieving sustainable growth of our products and premium AQUNA brand through domestic channel expansion, increasing national foodservice, grocery and wholesale presence, new product development and operational efficiency. His broad food sector skill set is well suited to the company’s requirements,” Mr Paton said.
Mr Chaur said the opportunity for the company’s AQUNA-branded Murray Cod is substantial, with strong momentum to further establish its position as a premium, delicate and versatile white-flesh fish.
”We’ll focus on deepening penetration within fine-food markets both domestically and internationally, while simultaneously expanding accessibility through new product innovation, broadening domestic distribution channels and the introduction of a multi-tiered brand strategy.
“AQUNA Murray Cod is regarded as a chef-quality, premium Australian whitefish, recognised for its clean flavour, versatility and strong sustainability credentials.
“We offer customers and consumers a high-quality product often described as the ‘Wagyu of fish’, a reflection of AQUNA’s premium provenance and eating quality. The opportunity for AQUNA Murray Cod is to build on that reputation by making this level of quality more consistently accessible, through a branded, multi-tier offering available to more customers that broadens appeal without diluting its premium position.
“We are looking to build consumer awareness of our premium Australian seafood and expand market penetration with major retailers, distributors and hospitality partners in both fresh fish and frozen product formats, including value added products. Our commitment to international market development will continue through selected premium customers in our key markets.
“Meanwhile, we’ll continue to invest in on-farm technology, harvesting, fish processing and distribution capabilities to improve efficiency, consistency and scalability of operations,” Mr Chaur said.
ENDS
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About Murray Cod Australia (ASX:MCA)
Murray Cod Australia is the world’s leading producer of premium, sustainably grown Murray Cod, grown on innovative farms located in the Murray-Darling basin in New South Wales—the fish’s native environment.
Our brand name, AQUNA, is derived from the word “Akuna” – an Australian aboriginal word meaning “the way forward” and “flowing water”, symbolising our synergy with aquaculture and dedication to innovation.
We grow high-quality Murray Cod in open ponds (or dams) in ideal conditions for creating a clean-tasting, snow-white, and flaky flesh. Its versatile qualities and delicate flavour make AQUNA a truly versatile fish for various cooking methods, whether pan-seared, baked, steamed, or grilled. Chefs and home-cooks alike rave about its buttery texture and flawless ability to hold bold flavours.
Murray Cod Australia Limited, was publicly listed on the Australian Securities Exchange (ASX:MCA) in January 2017.
Our vision is to make sustainably-farmed Murray Cod the fine-dining fish of choice in Australasia and around the globe.
Our mission is to produce great-tasting Murray Cod, fully traceable from pond to plate, in a way that’s respectful to the environment, our growers, and community.
