Key Facts
-
Dove and cult-favourite gelateria Gelato Messina partner for the Dove x Messina Creamery pop-up showcasing one pop-up exclusive flavour BROWN SUGAR MAMA to partner Dove's #1 best-selling Brown sugar body scrub.
-
The collaboration celebrates moisture-rich care and irresistible scent.
-
Four limited-edition gelato flavours are inspired by the ingredients and scents of Dove Exfoliating Body Polishes.
-
The pop-up runs over two weekends in February (14–15 & 21–22) at North Bondi Surf Life Saving Club.
-
Visitors can enjoy a free scoop of gelato, Dove scrub experience stations, a live DJ, and walk away with a complimentary 100g Body Scrub sample
FOR IMMEDIATE RELEASE
SYDNEY, NSW – Dove and Gelato Messina have teamed up for Sydney’s creamiest collaboration yet, bringing together two brands obsessed with one thing: rich, indulgent moisture that melts in.
Launching this February, the Dove x Messina Creamery pop-up translates Dove’s moisture-rich body care and crave-worthy scents into a limited-edition gelato experience at Bondi Beach.
Key Facts
-
Dove and cult-favourite gelateria Gelato Messina partner for the Dove x Messina Creamery pop-up showcasing one pop-up exclusive flavour BROWN SUGAR MAMA to partner Dove's #1 best-selling Brown sugar body scrub.
-
The collaboration celebrates moisture-rich care and irresistible scent.
-
Four limited-edition gelato flavours are inspired by the ingredients and scents of Dove Exfoliating Body Polishes.
-
The pop-up runs over two weekends in February (14–15 & 21–22) at North Bondi Surf Life Saving Club.
-
Visitors can enjoy a free scoop of gelato, Dove scrub experience stations, a live DJ, and walk away with a complimentary 100g Body Scrub sample
Why Dove and Messina?
Dove is known for its moisture-first approach to body care, with the Exfoliating Body scrubs made with Dove’s signature ¼ moisturising cream to deeply nourish skin while exfoliating. Gelato Messina applies that same obsession to indulgence, using ultra creamy Jersey milk direct from their farm in Victoria, to create its signature dense, velvety gelato.
With body care increasingly driven by fragrance and sensorial pleasure, Dove wanted to showcase its refreshing, indulgent scrub scents in a bold new way — by translating them into limited edition Messina flavours.
“Dove is obsessed with moisture-rich care. Unlike harsh scrubs that can strip natural oils, Dove body scrubs are formulated with 1/4 moisturising cream to replenish skin's natural nutrients and provide lasting nourishment.” says Yin-Hong Yeo, Marketing Manager at Unilever. “Partnering with Gelato Messina allows us to bring that indulgence — and our irresistible scents — to life in a completely unexpected way.”
The Dove x Messina Creamery: Event Details
For two weekends only, Sydneysiders are invited to visit the custom-built Dove x Messina Creamery pop-up at Bondi Beach.
Guests can sample Dove Exfoliating Body Polishes before unlocking a free scoop of gelato, including limited-edition Brown Sugar Mama, inspired by Dove’s #1 best selling Brown Sugar Body Scrub. The event will also feature summer beats by DJ Bella Loveee, and Plinko game to win full-sized Dove products and Chemist Warehouse vouchers.
Location: North Bondi Surf Life Saving Club, Corner of Ramsgate Avenue and Campbell Parade
Dates: 14–15 and 21–22 February, 2026
Times: 10:00am – 3:00pm daily (until sold out)
The event is produced and managed by Dove’s independent creative agency, REBORN.
Scrub-Inspired Gelato Flavours
Each flavour on the menu transforms Dove’s moisture-rich body scrubs and their crave-worthy scents into a gourmet gelato experience:
-
OAT-SO-SMOOTH
Inspired by Colloidal Oatmeal & Calendula Oil Body Scrub, featuring a creamy yoghurt gelato base with rolled oat crumble and boysenberry ripple. -
BROWN SUGAR MAMA
A nod to Brown Sugar & Coconut Butter, this flavour features toasted Jersey milk gelato, swirled with brown sugar caramel and crunchy honeycomb -
COCONUTS FOR UBE
Inspired by Crushed Lavender & Coconut Milk, this flavour combines leche flan gelato swirled with purple ube and coconut sorbet, smashed with coconut jelly and puffed rice. -
RUBY REFRESH
Made from fresh strawberries, this sorbet is a nod to the fruity-fresh Pomegranate Seeds & Shea Butter Body Scrub.
About Dove Exfoliating Body Polishes
Dove Exfoliating Body Polish is a 2-in-1 product designed to gently exfoliate while delivering intense moisture, leaving skin smooth, nourished and glowing. Each scrub is made with Dove’s signature ¼ moisturising cream and available in a range of fresh, indulgent scents to elevate everyday body care routines. Now available in 4 iconic scents - Refreshing pomegranate, warm brown sugar, calming lavender and soothing colloidal oatmeal. Available at: Woolworths, Chemist Warehouse, Big W and selected Pharmacies.
#ends
About us:
About Dove:
Dove brand started its life with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturising cream. The heritage of Dove is based on moisturisation – proof not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands.
Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. The mission of Dove brand is to inspire women everywhere to develop a positive relationship with the way they look and realise their personal potential for beauty.
About Gelato Messina:
Gelato Messina is Australia’s most-loved gelateria, growing from a single Darlinghurst store in 2002 to now 34 stores nationwide. As the brand has expanded, our obsession with doing everything ourselves has only intensified. We never use pre-made bases or mass-produced flavour pastes. Every Messina flavour has its own recipe, made from scratch. All the chunks, swirls and inclusions you see in the cabinet are created by our chefs at our in-house bakery. Each Messina store features 40 freshly churned flavours daily. That includes 35 classics and 5 weekly specials. Messina operates its own Jersey dairy farm, hazelnut farm, and chocolate-making facilities, and produces its own dulce de leche in-house.
About REBORN:
REBORN is an award-winning independent creative and media agency, founded in 2008, and known for combining the nimble agility of an independent firm with the strategic breadth of larger networks. REBORN leverages its enduring legacy in Australia to help brands outpace competitors. Our multifaceted full-service approach combines elements of consultancy, advertising agency, design, brand, digital, social, PR and media.
Contact details:
Nate Norrish
Head of Connected Experiences
[email protected]
