- Koko Black predicts a 16% increase in Easter sales for 2026, with plans to produce over 400,000 bunnies and 700,000 eggs
- 55% of Australians prefer Easter eggs to bunnies (27%), with 83% starting with the ears when eating chocolate bunnies
- 71% of Australians prefer fewer, high-quality chocolates over lower-priced alternatives, despite cost-of-living pressures
- 61% of Australians plan to buy Easter chocolate for themselves, not just for children
- Indulgence is the top emotion (24%) associated with Easter chocolate, followed by tradition (19%) and joy (17%)
Melbourne, March 2026 — Koko Black, Australia’s contemporary premium chocolatier, today releases results from its national Easter Chocolate Survey, polling 2,000 Australians on how they buy, hide, hoard and eat their Easter chocolate. The survey reveals a nation of passionate chocolate lovers and offers a few surprises along the way.
Handcrafted in Australia since 2003, Koko Black has spent over two decades understanding what Australians love about chocolate. This year’s data confirms what the brand has long believed: Easter isn’t just a holiday, it’s an emotion.
KOKO BLACK’S EASTER 2026 BY THE NUMBERS
Easter doesn’t happen overnight. Koko Black’s team begins planning months in advance, and this year the results speak for themselves. With a predicted +16% increase in Easter sales over last year, demand for handcrafted Australian chocolate has never been stronger.
This Easter, Koko Black will produce:
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Over 400,000 Easter bunnies
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Over 700,000 Easter eggs including hunting eggs in all colours and sizes
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14 exciting new products, including a giant 600g egg and a raspberry and white chocolate flavour
Milk chocolate remains the foundation of Koko Black’s Easter range at 47% of production, complemented by seasonal flavours (35%), dark chocolate (11%), white chocolate (7%), and a new raspberry variant (1%).
WHAT AUSTRALIA’S EASTER CHOCOLATE SURVEY REVEALS
Eggs rule, but Bunnies hold firm. When it comes to format, 55% of chocolate-eating Australians prefer Eggs, with Bunnies a strong second at 27%. Hot cross bun-flavoured chocolate is an emerging trend at 8% — a sign that Australian tastes are evolving. Artisanal formats attract 5%, with the appetite growing strongest among the 55+ age group.
Australia bites the ears first. An overwhelming 83% of Australians start with the ears of a chocolate bunny. Only 7% go for the head, and a bold 0.6% start with the tail. Women are the more committed ear-biters (83%), while men are more likely to go wherever gravity takes them (15% opt for ‘whatever breaks first’).
Quality beats quantity – by a long way. Despite cost-of-living pressures, 71% of Australians say they would rather receive fewer, higher-quality chocolates than lower-priced ones. It’s a result that speaks directly to Koko Black’s philosophy: make every delicious moment count.
Easter chocolate is for everyone… including yourself. 61% of Australians plan to buy Easter chocolate for themselves, not just the kids. The occasion has quietly become one of Australia’s most beloved self-gifting moments.
Indulgence leads the Easter emotion chart. When asked what emotion they most associate with Easter chocolate, indulgence topped the list (24%), followed by tradition (19%), joy (17%), family time (16%) and nostalgia (15%). The story shifts by generation: 18–24 year olds are driven by joy (34%), while Australians aged 55+ associate Easter most strongly with tradition (29%).
A nation (almost) united, with a few state surprises. Eggs dominate in every state except the NT, where bunnies claim the top spot at 53%. The NT also leads the nation in fridge storage, with 95% of residents refrigerating their Easter chocolate – compared to Victorians and Tasmanians, who are the most likely to keep theirs in the cupboard (51% and 55% respectively). NSW claims the title of Easter Egg Hunt capital, with 55% of residents planning to participate.
“At Koko Black, we’ve always believed that chocolate is about more than taste; it’s about how it makes you feel. This survey confirms what we see in our stores every Easter: Australians are willing to invest in quality, they want something crafted with care, and they want a moment of genuine indulgence. That’s exactly what we set out to deliver,” said Rory Gration, Koko Black CEO.
www.kokoblack.com
Hi-res images and VNR are available HERE.
Follow Koko Black on Instagram @kokoblackchocolate and on Facebook @kokoblackchocolate.
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About us:
ABOUT KOKO BLACK
Koko Black is a contemporary Australian chocolatier, handcrafting premium chocolate from its Melbourne home since 2003. Every egg, bunny and praline is made with care, imagination and the finest ingredients — designed to be shared, savoured and remembered. Koko Black’s Easter 2026 range is available in stores nationally and online from 16 February 2026.
Contact details:
For all media enquiries, please contact Romano Beck for Koko Black:
Jessica Boland | e. [email protected] | m. 0410 118 805
Lucy Ridge | e. [email protected] | m. 0400 055 705
