Brooki Bakehouse appoints Andrew Head as CEO as high-growth premium brand accelerates expansion

Brooki Bakehouse appoints Andrew Head as CEO as high-growth premium brand accelerates expansion 

Brooki Bakehouse has appointed Andrew Head as Chief Executive Officer, as the high-growth premium bakery brand prepares to accelerate its next phase of national and international expansion. 

Founded by Brooke Bellamy in 2022, Brooki has rapidly evolved from a founder-led passion project into one of Australia’s most dynamic consumer brands. In just three years, the business has expanded its retail footprint, built a global social media community of more than four million followers and grown to a team of more than 50 employees, with a clear runway for continued domestic and international growth. 

Following its recent strategic partnership with Arada, the business is now focused on disciplined expansion, operational infrastructure and sustainable profitability as it scales. 

Andrew brings more than 20 years’ leadership experience across property, hospitality and food and beverage. Most recently, he served as Chief Financial Officer of El Jannah, where he helped scale the national network and played a key role in the company’s successful transaction with global private equity firm General Atlantic. His track record in strengthening governance, building financial capability and guiding organisations through rapid expansion positions him to lead Brooki’s next chapter. 

As CEO, Andrew will oversee execution of the company’s growth strategy, enhance operational excellence, build leadership depth across the organisation and ensure sustainable, profitable expansion across all markets. 

“Brooki has achieved extraordinary growth in a short period of time,” Andrew said. “The opportunity now is to build the operational engine that supports scale — ensuring we expand in a disciplined way, strengthen performance and maintain the premium positioning our customers expect as we grow.” 

The appointment will enable Founder Brooke Bellamy to focus more deeply on product innovation, creative direction and customer experience — the foundations of the brand’s rapid rise and strong community engagement. 

“Our community has grown beyond anything we imagined,” Brooke said. “What they connect with most is the creativity, the product and the energy of our spaces. With Andrew leading the business, I can focus on developing new products, retail concepts and pop-ups that continue to give our community what they love.” 

With strengthened executive leadership and a clear alignment between creative vision and commercial delivery, Brooki Bakehouse is positioning itself as a scaled, premium retail brand built for long-term expansion. 

ENDS