• A new survey – conducted on the weekend – by market research agency Nature shows
97% of Australians are concerned about fuel supplies amidst current global tensions.
• Only 7% of the 1,000 people surveyed believe Australia is well prepared for fuel supply
disruptions.
• The level of anxiety and concern felt by surveyed Australians about cost-of-living pressures
are now on par with the COVID pandemic peak.
• More than half (52%) of the survey participants said they’ve reduced unnecessary driving
and 28% are considering – or have already begun – storing additional petrol at home.
• Fuel uncertainty has contributed to 40% now showing more interest in purchasing an EV.
New research conducted over the weekend (14–15 March) by market research and strategic advisory firm Nature with support from Pure Profile reveals 9 in 10 Australians are anxious about potential repercussions – particularly fuel supply and price hikes – of the Middle East conflict.
Chris Crook, Managing Partner at Nature said the latest round of the ‘Nature Next’ research program found widespread concern amongst the 1,000 survey participants about fuel shortages as well as low confidence in the country’s preparedness for it.
“A staggering 97% are concerned about the reliability of Australia’s fuel supplies, including one-in-three who say they are ‘extremely concerned’,” he said.
“The majority (80%) of those surveyed don’t expect an end to the instability in the near-future, saying they expect there will be significant fuel shortages in Australia for the next few months.
“At the same time, a mere 7% of the survey participants believe the country is well prepared for fuel supply disruptions.
“We know that Australians were already feeling fatigued and anxious about cost-of-living issues before the latest geopolitical tensions in the Middle East emerged, and this new research suggests concerns about fuel security are now adding to an already strained national mood.”
Nature’s previous pulse survey last month showed that economic pressures and uncertainty were weighing heavily on households. The data collected in February 2026 found that 43% of Australians were reporting heightened levels of stress and anxiety – levels similar to those seen in work conducted in mid-2020 during the COVID-19 pandemic.
“It’s really clear cost-of-living pressures dominate the national mood today, with three-quarters (76%) Australians reporting feeling concerned – reaching 80% amongst those aged under 45,”Crook explained.
“We’re seeing through the survey results and analysis that the issue is not just economic – it’s emotional – and is impacting people’s confidence, decision-making and future planning.
“Our research is also showing behavioural – as well as attitudinal – changes in response to consumers’ concerns about fuel availability.
“Over half (52%) of survey respondents claim to have already reduced unnecessary driving and 28% of Australians are considering, or have already begun, storing additional fuel at home. And 44% stated they have filled up their vehicle earlier than they normally would.
“The research also highlights an emerging shift in attitudes toward electric vehicles, with 40% of all Australian drivers saying they’re now more interested in EVs, and seeing alternative energy transport as a potential buffer against fuel supply disruptions and increased prices.”
Dr Crook says that the findings point to a broader communications challenge for government, industry and brands navigating a climate of heightened public sensitivity.
“As households look for stability and reassurance, the way government, industry and the media communicate about these issues will play a crucial role in shaping public confidence in the weeks and months ahead,” he said.
“Clear communication will play an important role in preventing uncertainty from becoming panic.”
About us:
About Nature:
Nature is a 20-year-old strategic insights consultancy with offices in Melbourne, Brisbane and
Sydney, and is the first B Corp certified insights company in Australia and New Zealand. It
works across sectors, leveraging data and technology to provide evidence-based advice to a
range of blue-chip clients.
Nature won The Research Society’s Organisation of the Year Award in 2023, 2024, 2025,
B&T Research Agency of the Year in 2018 and 2020 and 2025, the B&T People & Culture
Award in 2023, The Research Society’s Research Effectiveness Award in the Technology and
Innovation category in 2021 and 2023, The Research Society’s Research Effectiveness Award
in the Consumer Insight category in 2023, and has been a Finalist in ESOMAR’s Global
Research Effectiveness Awards in 2014, 2015 and 2022.
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