EDITOR’S NOTES
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New Zealand wine is exported to more than 100 countries and is New Zealand’s seventh largest export good
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New Zealand wine exports reached $2.1 billion in the year ended June 2025
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White wine accounts for approximately 95% of New Zealand’s global wine exports
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Sauvignon Blanc remains the country’s most exported variety, with Pinot Gris and Chardonnay continuing to grow in recognition
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$1 out of every $2 spent by Aussies on Sauvignon Blanc comes from New Zealand
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$1 out of every $3 spent by Aussies on white wine comes from New Zealand
Wine lovers worldwide are invited to celebrate New Zealand’s white wines this May, marking three international wine days with a global toast.
New Zealand Winegrowers is once again inviting wine lovers around the world to Pour Yourself a Glass of New Zealand this May, celebrating the country’s vibrant and diverse white wine offering. With global interest in premium white wines continuing to grow, the campaign invites consumers to discover New Zealand white wine, exploring the diversity of styles now emerging across regions and varieties.
Timed to coincide with International Sauvignon Blanc Day (1 May), International Pinot Gris Day (17 May) and International Chardonnay Day (21 May), the month‑long campaign shines a light on New Zealand’s signature white wine styles while encouraging discovery of the country’s premium wines across regions and varieties.
“New Zealand has built a global reputation for producing refreshing, expressive, high‑quality white wines,” says Charlotte Read, General Manager Brand, New Zealand Winegrowers. “From Sauvignon Blanc to Pinot Gris and Chardonnay, these wines reflect both the diversity of our regions and a modern approach to winemaking.”
As part of the Pour Yourself a Glass of New Zealand campaign, New Zealand Winegrowers is inviting wine lovers to take part in “The Great White Wine Toast”, raising a glass of New Zealand white wine and sharing the moment online as part of a global, day‑long toast. The initiative highlights that, despite white wine’s global popularity, there is still no officially recognised white wine emoji, using a collective toast to celebrate the category and spark global conversation.
While sauvignon blanc remains New Zealand’s most recognised white wine internationally, pinot gris and chardonnay continue to gain momentum, showcasing the breadth of styles now being produced across the country - from fresh and aromatic through to more textured, complex expressions.
The campaign also sits within a broader moment for New Zealand white wine globally, building awareness and engagement ahead of Sauvignon Blanc New Zealand 2027 (SBNZ27) - the country’s flagship international wine event, set to welcome global media, trade and influencers to New Zealand wine country. Together, these initiatives reinforce New Zealand’s position as a world leader in premium white wine.
Throughout May, Pour Yourself a Glass of New Zealand will be supported by editorial‑friendly storytelling, social media activity and a campaign toolkit designed to help media, trade and consumers engage with New Zealand white wine. Wine lovers are encouraged to join the celebration using #pouryourselfaglassofNZ, #greatwhitewinetoast, #whitewineemoji and #nzwine.
For more information about the Pour Yourself a Glass of New Zealand campaign, visit:
Campaign imagery: HERE
High-res lifestyle imagery: HERE
About us:
ABOUT THE CAMPAIGN
“Pour Yourself a Glass of New Zealand” is New Zealand Winegrowers’ annual global campaign celebrating the country’s world‑class white wines. Running throughout May and aligned to three international white wine days, the campaign shines a light on New Zealand’s signature styles, from Sauvignon Blanc to Pinot Gris and Chardonnay, while reinforcing the country’s reputation as a leader in premium, expressive white wine. Web: Pour Yourself a Glass of NZ
As part of the campaign, wine lovers are invited to take part in “The Great White Wine Toast” on 1 May, raising a glass of New Zealand white wine and sharing the moment online. The initiative playfully highlights the absence of an official white wine emoji, using a collective global toast to celebrate white wine culture and spark conversation. Web: The Great White Wine Toast
The campaign also builds awareness ahead of Sauvignon Blanc New Zealand 2027, New Zealand’s flagship international wine event (2-4 February 2027) Web: www.sauvignonnz.com
Together, these initiatives reinforce New Zealand’s leadership in premium white wine and its ongoing commitment to engaging global wine audiences through culture‑led storytelling.
ABOUT NEW ZEALAND WINEGROWERS
New Zealand Winegrowers is the national organisation for the country's grape and wine sector, with over 600 grower members and 700 winery members. nzwine.com
Contact details:
Jessie Dalgleish
