Hi,
Hope you’re well!
I am in touch to share an exciting upcoming activation for adidas fans and the wider creative community, celebrating the iconic Superstars as I thought the below would be of interest to Retail World readers?
In Aotearoa, adidas Originals and Foot Locker are celebrating the people who shape culture where New
Zealand creators and culture-makers are the center of the Superstar story.
To celebrate the launch, Foot Locker Sylvia Park will host a one-day retail takeover led by tā moko artist and creative talent Heeds Native, transforming the store into a live expression of the campaign on Saturday 23 May.
The space will transform into a live creative residency bringing together tattoo culture, customisation and self-expression in a way that feels uniquely rooted in Aotearoa. More than a sneaker launch, the event is designed as a cultural moment - celebrating the creators and communities who continue to shape the legacy of Superstar today.
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Across the day, guests can experience:
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A live tattoo residency with Heeds Native
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Superstar customization moments
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Limited-access experiences and giveaways
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A retail environment reimagined as a creative studio
The activation reflects the spirit of Superstar as a canvas for originality - where sport, style and culture continue to collide through the people who wear it.
Event Details:
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Date: Saturday 23 May 2026
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Time: 10:00am – 6:00pm
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Store: Foot Locker Sylvia Park, Auckland, New Zealand
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Eligibility: Purchase a pair of superstars from any Foot Locker NZ store between 6–23 May and register via LINK.
Please see high res imagery HERE and attached media release for further information.
Thanks, looking forward to hearing if this is of interest to you and the team.
Kindest,
Mon
