Media release For immediate issue
HOYTS unveils world-leading LED movie experience at Melbourne Central flagship cinema
HOYTS continues to redefine the moviegoing experience with the launch of HOYTS APEX at its flagship cinema in Victoria, introducing guests to new world-leading LED technology which brings movie moments to life on a super-sized LED cinema screen.
With HOYTS Melbourne Central as the flagship home of this revolutionary format, the cinema will deliver a more immersive and lifelike way to experience movies, setting a new standard for premium viewing experiences.
At over 21 metres wide and powered by more than 17 million pixels, HOYTS APEX combines scale with precision. Its fully acoustically transparent LED display allows sound to pass directly through the screen, aligning perfectly with on-screen action to create a seamless, true-to-source audio-visual experience.
The HOYTS Group CEO and President Damian Keogh said the launch reinforces HOYTS’ position at the forefront of cinema innovation.
“HOYTS APEX represents a defining moment for HOYTS and for cinema more broadly, setting a new benchmark for what the big screen experience can be,” Damian said.
“What sets APEX apart is its combination of a curved LED screen of spectacular scale, cutting-edge LED technology delivering true pixel perfection and Dolby Atmos surround sound, bringing every moment to life with remarkable clarity and depth.
“We’re proud to introduce this new format at Melbourne Central, reinforcing its position as the leading cinema destination in Victoria.”
Unlike traditional projection, HOYTS APEX uses direct-view LED technology to deliver significantly higher brightness, deeper blacks and exceptional contrast, resulting in more vivid, lifelike images across every scene.
Chairman and CEO of GDC Technology, Dr. Man Nang Chong said HOYTS APEX is powered by the latest LED technology, delivering the most advanced big-screen experience available today.
“The LED system behind HOYTS APEX offers 30 times better picture contrast and millions more pixels than traditional cinema projection, resulting in remarkable clarity and detail,”
“The screen itself is acoustically transparent allowing sound to pass seamlessly through the movie, so audio aligns precisely with what is on screen creating a level of immersion and precision unlike anything Australian cinemagoers have experienced before.”
With HOYTS APEX, HOYTS continues its long-standing legacy of pushing the boundaries of cinema, delivering experiences that cannot be replicated anywhere else.
HOYTS APEX - welcome to The Peak of Cinema.
Key Technology Highlights:
- Super-sized LED cinema screen (21.12m x 9.0m)
- Over 17 million pixels delivering exceptional clarity and detail
- Up to 30x better picture contrast than traditional cinema projection
- Consistent image quality from every seat in the auditorium with a 160° wide viewing angle
- Designed for future experiences including live events and premium content
- Fully Acoustically Transparent LED Screen, micro-perforated for true sound-through capability
- Dolby Atmos integration for fully immersive spatial audio
- Near-infinite contrast for deeper blacks and enhanced realism with 600,000 : 1 contrast ratio delivering true blacks and HDR performance
- DCI-P3 colour gamut for rich, accurate, cinematic colour
- High Dynamic Range (HDR) and high grayscale precision
- Ultra-thin LED panels as thin as 3mm
- Curved screen capability enhancing immersion and reducing edge distortion
Since the debut of the world’s largest LED cinema with the launch of HOYTS APEX at HOYTS Karrinyup, audience response has been overwhelmingly positive. With HOYTS APEX now open at HOYTS Melbourne Central, guests can get ready to experience some of this year’s highly anticipated films on the super-sized screen: Michael – released 22 April, The Devil Wears Prada 2 – released 30 April, Mortal Kombat II – releasing 7 May and Star Wars: The Mandalorian and Grogu – releasing 21 May.
To see the latest movie releases and session times at HOYTS, go to https://www.hoyts.com.au/.
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About us:
About HOYTS
Since opening the doors of its first cinema in 1909, HOYTS has gone on to become one of the world’s leading entertainment companies, with more than 500 screens and over 59,000 seats across the network. Today, HOYTS is the largest single-brand movie exhibitor in Australia and New Zealand.
Contact details:
For HOYTS media information, images or to arrange an interview, please contact:
Karen Black Soda Communications
E: [email protected] :
M: 0406 383 816
Emily Stojcevski
Soda Communications
[email protected]
M: 0409 552 913
