June 2026 - Building on the success of its playful collaboration with Illumination, Swarovski reimagines the world of Minions once more, expanding its crystallised universe of Kevin, Stuart, and Bob into an evolving expression of craftsmanship, creativity, and pop culture joy.
Originally brought to life as high-shine figurines, each design combined the Minions' playful and subversive personalities with Swarovski's signature savoir-faire. From Kevin’s leadership to Stuart’s adventurous spirit and Bob’s childlike innocence, the quartet, including the iconic King Bob, celebrates the Minions’ enduring appeal.
Now, Swarovski extends this world beyond figurines, into a wearable expression, inviting fans to carry a touch of Minions magic with them. Each piece is presented in exclusive yellow packaging, enhanced with the Minions' instantly recognisable eyes.
This expansion arrives at a moment of growing global excitement, as audiences eagerly anticipate the next chapter in the Minions story on screen. Reflecting this energy, the collaboration continues to highlight Swarovski's unrivalled ability to fuse expert craftsmanship with pop culture appeal to create highly collectable pieces for fans worldwide.
Illumination's Minions x Swarovski available in select stores and swarovski.com now.
Assets available here.
#MinionsxSwarovski
#Swarovski
For more information and images, please contact:
Head of Marketing
Goncalo Pinto da Costa
PR Executive
Georgina Ure
About Swarovski
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship, celebrating joyful extravagance and self-expression.
Founded in 1895 in Austria by Daniel Swarovski, Swarovski creates the world's finest crystals, Swarovski Created Diamonds, Swarovski Crystal Pearls and Swarovski Zirconia, jewellery, and accessories, as well as home décor and crystals for the automotive industry.
Swarovski Crystal Business operates in more than 140 countries worldwide, with 2,200 boutiques complemented by a network of selected multibrand partners and employs approximately 18,300 people globally. Together with its sister companies, Swarovski Optik and Tyrolit, it forms the Swarovski Group. Rooted in the company’s heritage, Swarovski strives to make a positive impact on people, society, and the planet. Today, sustainability measures are implemented throughout the value chain, with a focus on circular innovation, championing diversity and inclusion, and encouraging self-expression. This includes the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
