- Medianet has launched Medianet Labs, a dedicated space within its platform giving communications professionals early access to AI tools, available to all clients at no additional cost — the first initiative of its kind for Australian media intelligence platforms.
- The launch follows Medianet's Opening the Black Box study, which found that large language models (LLMs) such as ChatGPT and Google AI Overviews are actively shaping brand perception, drawing on owned media over earned coverage and operating outside the reach of traditional media monitoring.
- Three tools are immediately available: LLM Monitoring (tracking how brands appear across major LLMs), PR Optimiser (assessing press releases against factors that drive media pickup), and Medianet Arcade (interactive games for communications professionals).
- Further tools in development include a Media Database Chatbot and Hansard Monitoring to track official parliamentary transcripts and committee debates.
- The initiative is designed as a two-way conversation, with client feedback directly influencing development priorities and determining which features progress from Labs into the core platform.
Medianet, Australia’s leading PR and media intelligence platform, today announced the launch of Medianet Labs, a dedicated space within the Medianet platform where communications professionals gain early access to the company’s most forward-looking AI tools. This is the first initiative of its kind for Australian media intelligence platforms and its tools are now available to all Medianet clients, across all plans and at no additional cost.
The launch follows Medianet’s study earlier this year into how brands are represented inside large language models (LLMs) such as ChatGPT, Perplexity, and Google AI Overviews. The study called “Opening the Black Box” found that LLMs are actively shaping brand perception, drawing heavily on owned media over earned coverage, surfacing issues from years past with equal weight to recent news, and operating largely outside the reach of traditional media monitoring.
“The communication industry is moving fast right now. AI tools are multiplying, LLMs are changing how audiences find information, and the pressure to keep up while still doing the day job is real. Medianet Labs is our answer to that challenge. We want to bring our clients along for the ride as we build the next generation of media intelligence tools,” said Amrita Sidhu, Managing Director of Medianet
The tools under Medianet Labs are built by the company’s product, data science, media research, and engineering teams working in close collaboration.
From today, three live tools are available and more are currently in development:
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LLM Monitoring. Enables teams to see how their brands and clients are being surfaced across major large language models, providing visibility into a channel that currently sits outside traditional media monitoring.
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PR Optimiser. Assesses press releases against the factors that drive media pickup, grades content against campaign objectives, and highlights areas for improvement before distribution, functioning as an on-demand editorial reviewer.
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Medianet Arcade: A just-for-fun space for “word people” to activate their minds and challenge their peers with interactive games.
Other tools coming soon to Labs are a Media Database Chatbot which will transform how users interact with Medianet’s comprehensive ANZ media database and Hansard Monitoring to track official transcripts of parliamentary proceedings and committee debates.
The initiative is designed to operate as a two-way conversation with client feedback informing development priorities and shaping which features progress from Labs into the core platform.
About us:
Medianet is Australia’s leading PR and media intelligence platform, connecting communications professionals with media contacts, distribution tools, monitoring, and analysis. With offices in Sydney and Melbourne, Medianet serves PR agencies, in-house communications teams, and public sector organisations across the region. Visit www.medianet.com.au.
Contact details:
Amrita Sidhu
Managing Director, Medianet
+61 481 177 686
[email protected]
