Strategic acquisition strengthens Merrithew International Inc.’s position as a leading global authority in mindful movement education, equipment, and wellness
TORONTO--BUSINESS WIRE--
Merrithew®, a global leader in mindful movement education and equipment and creator of internationally recognized programs including STOTT PILATES®, ZEN•GA®, Halo® Training and Total Barre®, today announced the acquisition of the GYROTONIC® organization, creator of the globally respected GYROTONIC® and GYROKINESIS® methods.
Founded by Juliu Horvath, the GYROTONIC® and GYROKINESIS® methods are internationally recognized for their distinctive approach to movement, combining fluidity, strength, mobility, coordination, and rehabilitation through specialized equipment and movement sequences. Practiced in studios and wellness centers worldwide, the methods have cultivated a deeply loyal global community of instructors, trainers, therapists, and movement professionals.
The acquisition marks a significant milestone in Merrithew International Inc.’s growth strategy and reflects Merrithew’s commitment to growing the rapidly expanding global mindful movement category. The addition of the GYROTONIC® organization strengthens Merrithew’s ability to serve instructors, studios, wellness professionals, and movement enthusiasts with an expanded portfolio of education, training, and equipment rooted in quality and specialized whole-body movement.
“This is an incredibly meaningful moment for Merrithew and the broader mindful movement community. The addition of GYROTONIC® expands Merrithew’s global reach, deepens our movement education portfolio, and reinforces our long-term vision of changing lives through mindful movement,” said Jim Heidenreich, CEO of Merrithew. “We are honored to support the continued growth of the GYROTONIC® and GYROKINESIS® methods, while preserving the philosophy, education standards, and community that have defined the organization since its founding.”
About Merrithew®
Merrithew® is the global leader in mindful movement, the company behind the STOTT PILATES® Movement System™ and the worldwide community built around it. Since 1988, they've trained over 90,000 instructors in more than 135 countries and developed premium equipment and science-based education trusted by leading studios, rehab centers, and fitness professionals. Merrithew supports instructors, studio owners and wellness leaders with a complete ecosystem to thrive, including training, equipment, digital resources, business tools, and a global network of peers. Their vision is to transform lives through intentional, inclusive movement, shaping the next era of mindful movement with innovation, purpose and a commitment to professional excellence. Merrithew.com.
About the GYROTONIC® Organization
Founded by Juliu Horvath, the GYROTONIC® organization is the creator of the internationally recognized GYROTONIC® and GYROKINESIS® methods. Known for their fluid, three-dimensional movement approach, the methods are practiced globally across fitness, wellness, rehabilitation and performance communities. Through a worldwide network of authorized studios and trainers, the organization has built a respected global community dedicated to intelligent movement, strength, mobility and holistic wellness.
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