June 2026 – Swarovski welcomes the season with a new jewellery collection designed by Global Creative Director Giovanna Engelbert that captures the euphoric feeling of a sugar rush. Bursting with joy and vibrant colour, Swarovski marks an extravagant and expressive moment for the House.
Global Brand Ambassador Ariana Grande takes her pick of playful pieces and juicy colour combinations in the campaign, embodying the more-is-more energy of the season.
From candy-coloured jewellery and strawberry-adorned designs to delectable fruit charms, Swarovski offers a fresh aesthetic for those who are ready to express themselves to the fullest.
Sweet-inspired shades take timekeeping to a whole new level of cool with the iconic Millenia-inspired Swarovski watch collection. The jewellery family’s bold octagon shape crystals invite maximalist layering - or make an instant colour pop statement worn solo.
For the ultimate personalisation, Swarovski Charms bring together ripe fruits, sweet bees and good luck emblems that distill a sense of joy into miniature form. Each charm is crafted to add an extra spark of light to individual pieces, or to serve as a joyful gift.
Delicious strawberry pieces stand out as the season's signature motif. Crafted using a debut technique for the House, precision-cut red crystals, in five shades, are suspended in clear resin to deliver a mesmerising, juicy fruit effect. The pendant, ring and charm are a trio made for picnics, garden parties and long, luminous nights.
The Swarovski campaign featuring Global Brand Ambassador Ariana Grande is an invitation to shine on throughout the season. The campaign launches June 2026, with the collection already available in store and online since February 2026.
Assets available here.
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For more information and images, please contact:
Head of Marketing
Goncalo Pinto da Costa
PR Executive
Georgina Ure
About Swarovski
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship, celebrating joyful extravagance and self-expression.
Founded in 1895 in Austria by Daniel Swarovski, Swarovski creates the world's finest crystals, Swarovski Created Diamonds, Swarovski Crystal Pearls and Swarovski Zirconia, jewellery, and accessories, as well as home décor and crystals for the automotive industry.
Swarovski Crystal Business operates in more than 140 countries worldwide, with 2,200 boutiques complemented by a network of selected multibrand partners and employs approximately 18,300 people globally. Together with its sister companies, Swarovski Optik and Tyrolit, it forms the Swarovski Group. Rooted in the company’s heritage, Swarovski strives to make a positive impact on people, society, and the planet. Today, sustainability measures are implemented throughout the value chain, with a focus on circular innovation, championing diversity and inclusion, and encouraging self-expression. This includes the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
