THURSDAY 16 JULY 2026
WACKADOO! BLUEY ARRIVES AT COLES WITH EXCLUSIVE RANGE AND FAMILY GETAWAY UP FOR GRABS
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Coles is bringing a little Bluey fun to homes across Australia, with an exclusive Coles Best Buys range arriving in selected stores from Friday 17 July. Featuring more than 40 Bluey-inspired products, including exclusive designs and collectibles, the collection is designed to delight both kids and families.
Whether it's channelling your inner Granny or creating family fun at home, the limited-edition range celebrates the playful spirit and everyday moments that have made Bluey one of Australia's most-loved shows.
For parents who watched Bandit sweat his way through Bingo's birthday Duck Cake, there's good news. Coles has taken the hard work out of recreating the iconic cake with a silicone Duck Cake mould ($15), helping families avoid their own Bandit-style baking mishaps. The range also includes plenty of fan-favourites, from the Bluey Granny Chair ($50), perfect for kids planning their next game, to the Bluey Duck Cake 3D Cookie Jar ($40), bringing some of the show's favourite moments to life.
Coles customers who spend $20 on eligible Bluey Coles Best Buys products and scan their registered Flybuys card will receive an entry into the draw to win a family pass for 4 to Bluey's World Brisbane, a $4,000 travel voucher and a $350 food and beverage voucher to spend at Bluey’s World. There are also plenty more reasons to say "hooray!", with a second prize of 500,000 Flybuys points and third prize of five family passes to Bluey's World up for grabs (Travel, food and beverage vouchers not included). The more customers spend on eligible products, the more entries they'll receive, meaning spending $40 on eligible Bluey Best Buys products earns two entries and a $60 spent on eligible Bluey Best Buys products earns three[1].
Coles General Manager Commercial Health and Home, Leanne White said the exclusive range was designed to bring a little Bluey magic into Australian homes.
"We're excited to bring Bluey to Coles Best Buys with a collection that's packed with fun and plenty of favourites families will recognise from the show.
"From our Duck Cake cookie jar and cricket ball drink bottle to the Granny Chair and play kitchen, there's something for every Bluey fan, whether they're hosting a backyard adventure or settling in for story time.
"We know Australian families love Bluey because the show celebrates the joy found in everyday moments. This range helps bring those moments to life, for real life.
"To make things even more exciting, registered Flybuys members have the chance to win the ultimate Bluey adventure with a family trip to Bluey's World in Brisbane. It's a pretty special prize for little kids and big kids alike."
Among the exclusive highlights are:
- Bluey Granny Chair ($50)
- Bluey Duck Cake 3D Cookie Jar ($40)
- Bluey Ceramic Tea Set ($60)
- Bluey Mini Kitchen & Toaster ($45)
- Bluey Cash Register ($30)
- Bluey Cricket Ball Drink Bottle ($20)
- Bluey Oversized Hoodies (from $25)
Customers can also snap up a range of Bluey-inspired entertaining essentials, including a pizza set, babycino cups, salad bowls, serving platters and a silicone Duck Cake mould perfect for recreating the iconic birthday cake that has become a favourite among Australian families.
The Flybuys promotion runs from 17 July to 6 August 2026. Prizes include:
- First prize: Family trip for four to Bluey's World in Brisbane, $4,000 travel voucher and $350 food and beverage voucher
- Second prize: 500,000 Flybuys bonus points
- Third prize: One of five family passes to Bluey's World in Brisbane
The Coles Best Buys range will be available from Friday 17 July at selected Coles supermarkets while stocks last[2].
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For media enquiries, please contact
Coles Media Line (03) 9829 5250 or [email protected]
[1] Competition dates 17/07/26 to 06/08/26. Some product varieties, colours or styles may not be available at all of these stores and are only available while stocks last. Coles reserve the right to limit sale quantities. No rainchecks. Entrants must be an AU res 18+ and a registered Flybuys member to participate. Entries drawn 17/8/26. First Prize (x1) – Ultimate Bluey’s World Experience incl a travel voucher for flights & accommodation, a family pass and food, drink & merchandise voucher to Bluey’s World Brisbane. Second Prize (x1) 500,000 Flybuys points. Third Prize (x5) Family pass to Bluey’s World Brisbane. Total Prize pool value: up to $8,044. Winners notified in writing (or via email). Full T&Cs, full list of participating stores and qualifying Bluey products available at: https://www.coles.com.au/important-information/terms/coles-best-buys-bluey. Entrants will receive one automatic entry in the prize draw for every $20 they spend in one transaction after any applicable discounts and exclusions on Bluey branded products within the Coles Best Buys range in-store at Coles within the 681 stores ranging Coles Best Buys. Must scan Flybuys at time of purchase. Excludes online purchases at Coles online or via Coles app and Uber Eats. Promoter is Coles Supermarkets Australia Pty Ltd, 800 Toorak Road, Hawthorn East, Vic, 3123. Permits: ACT Permit TP26/01276 and SA Permit T26/997 BLUEY TM and BLUEY character logos TM & © Ludo Studio Pty Ltd 2018 Just
[2] Terms and Conditions Catalogue on sale Friday the 17th July 2026 and only while stocks last. If stock is available beyond the advertised date the promotional prices will be offered until stock runs out. Promotional products are available at selected stores only and limited quantities apply. For a full list of participating stores please see below. Some product varieties, colours or styles may not be available at all of these stores and are only available while stocks last. Offers not available Coles Online or third party platforms like Uber Eats. We reserve the right to limit sale quantities. No rainchecks apply.
