JUNE 2026
TRADE PRESS RELEASE
Cereria Mollá 1899 Partners with Florabelle as Exclusive Distribution Partner for Australia and New Zealand
Spanish luxury candle and home fragrance house Cereria Mollá 1899 has announced a new strategic partnership with Florabelle, who have been appointed as the brand’s exclusive distribution partner for the Australia and New Zealand region. The collaboration marks a significant milestone in Cereria Mollá 1899’s continued international expansion strategy as the brand strengthens its presence across key global luxury and lifestyle markets.
Founded in 1899 in Valencia, Spain, Cereria Mollá 1899 is one of the world’s oldest candle manufacturers, renowned for its handcrafted production methods, natural wax blends and sophisticated fine fragrances. Today, the brand is present in more than 90 countries worldwide and is recognised for its timeless Spanish craftsmanship, sustainable luxury credentials and elevated design aesthetic.
Through this partnership, Florabelle will lead the next phase of Cereria Mollá 1899’s growth across Australia and New Zealand, leveraging its extensive expertise in luxury brand development, retail expansion, strategic distribution and consumer marketing. The group has established a strong reputation for successfully introducing and growing premium international brands across the Australia and New Zealand market through a combination of local market knowledge, strong retail partnerships and impactful brand storytelling.
The partnership will be led by John Bentley, Sales Director and Olivia Sepel, Head of Brand Success, who will oversee the commercial development expansion of Cereria Mollá 1899 throughout Australia and New Zealand.
Santiago Mollá, CEO of Cereria Mollá 1899 commented:
“The appointment of Florabelle represents an exciting and natural step forward in our global growth strategy. We are delighted to partner with a team that truly understands the luxury consumer landscape across Australia and New Zealand and shares our passion for craftsmanship, quality and long-term brand building. David, John and Olivia and the wider Florabelle team bring exceptional experience and energy to the partnership, and we are confident they will help establish Cereria Mollá 1899 as a leading premium home fragrance brand throughout the region.”
The partnership will be supported by a comprehensive activation and retail expansion strategy, including premium retail partnerships, experiential brand activations, tailored marketing campaigns and influencer collaborations designed to immerse consumers in the world of Cereria Mollá 1899 and build strong brand awareness.
David Hardwick, CEO of Florabelle commented:
“Cereria Mollá 1899 is a brand with extraordinary heritage, authenticity and craftsmanship, qualities that resonate strongly with today’s luxury consumer. We see enormous potential for growth across Australia and New Zealand and are excited to introduce the brand to a wider audience through a carefully curated distribution and marketing strategy. Our ambition is to build Cereria Mollá 1899 into one of the most desirable premium home fragrance brands in the region.”
Olivia added:
“We are proud to partner with a brand that combines over a century of heritage with such a contemporary and sophisticated product offering. We look forward to working closely with retailers and partners across Australia and New Zealand to create meaningful and inspiring consumer experiences that reflect the essence of Cereria Mollá 1899.”
This partnership reflects Cereria Mollá 1899’s ongoing commitment to international growth, innovation and premium brand positioning while continuing to work closely with experienced local partners to create meaningful and memorable brand experiences for consumers worldwide.
ENDS
About Cereria Mollá 1899
Over 100 years ago, Santiago Antonio Mollá envisioned a legacy that would pass from generation to generation; a vision that remains more alive today than ever before.
Cereria Mollá 1899 is a family-owned brand that has been crafting luxury handmade home fragrances since 1899. The company remains passionate about its craft, combining a century-old tradition with modern innovation to create exceptional collections of candles, reed diffusers, home perfumes, incense and body care products.
Based in Valencia, Albaida, Spain, Cereria Mollá 1899 blends heritage, sustainability and artistry to create timeless fragrances and elevated sensory experiences enjoyed around the world.
PRESS CONTACT
Cereria Mollá 1899 Florabelle Australia
Hannah Jenkins, International Marketing Olivia Sepel, Head of Brand
Email: [email protected]
Website: www.cereriamolla.com
Instagram: @cereriamolla1899
Email: [email protected]
Website: www.cereriamolla.com
Instagram: @cereriamolla1899
About us:
Florabelle Living Group is a premium wholesale house dedicated to serving every business with exceptional design across every product category. We grow by listening — and our customers asked for fragrance. True to our belief in affordable luxury, we answered with the finest European candle brand we could find.
