Book Details:
First Movers: Courageous Leadership for a Human Future in the AI Era By Yasmin London
Dean Publishing
September 2026
https://yasminlondon.com/first-movers-book/
New book First Movers by Yasmin London argues that the biggest challenge of our technological age isn't the technology itself. It's whether we're preparing people well enough to shape it.
Technology is reshaping the way we work, lead, learn, parent and live. It’s time for us to become First Movers.
From AI and algorithms to social media, digital platforms and emerging technologies, innovation is accelerating faster than our ability to adapt. Businesses are racing to improve productivity. Schools are navigating new technologies in classrooms. Parents are wondering how to prepare their children for a future where technology will influence how they learn, work, connect and make decisions.
But according to technology leader, former NSW Police officer and Founder and CEO of First Movers Co., Yasmin London, we're asking the wrong question.
"The conversation has become almost entirely about what technology can do," says London. "We should also be asking what kind of humans we need to become alongside it."
In her new book, First Movers: Courageous Leadership for a Human Future in the AI Era, London argues that while technology will continue to transform every aspect of our lives, it will never replace the human qualities that drive great leadership, judgement, creativity, courage, empathy and trust.
"The future won't be shaped by technology alone. It will be shaped by the capability and values of the people designing it, leading it, questioning it, and preparing the next generation to use it wisely."
Drawing on an extraordinary career spanning elite sport representing Australia, frontline policing, entrepreneurship and technology leadership and more than two decades working with governments, schools, parents and global organisations, London explores one of the defining questions of our time: How do we remain human in an increasingly technological world?
Part memoir, part leadership guide and part cultural commentary, First Movers explores why progress has always depended on everyday people willing to move first, and why the human capabilities we often overlook are becoming more valuable than ever.
The book explores what it means to lead organisations, navigate life, raise children and build healthier communities at a time when technology is changing how we work, learn, connect and make decisions. It also examines why women and girls in particular must play a central role in shaping emerging technologies, how power is increasingly concentrated through technology, and why diverse voices are essential if we want innovation to truly serve humanity.
For centuries, we have been conditioned to wait. To be ready, qualified, or chosen. But progress has never come from waiting. It has come from moving first. From Eve to Medusa, Pandora to the Salem Witches, London reclaims the stories of women who were punished for visibility, curiosity, or strength and reframes them as blueprints for modern day leadership.
Alongside these reimaginings sit contemporary profiles and interviews with women and allies including Narelda Jacobs, Yumi Stynes, Gus Worland, Daniel Principe and Jennifer Robinson, who embody modern courage, visibility, and purpose.
Rather than presenting technology as something to fear, First Movers offers an strengths based and optimistic roadmap for leading through one of the greatest technological and social transformations in history, challenging readers to stop waiting for certainty and start shaping the future they want to see.
Its message is simple: Technology will shape the future. People will decide what kind of future it becomes.
Yasmin London is available to discuss:
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Artificial intelligence, emerging technologies and the future of leadership
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Human-centred technology and why organisations need to invest in people as well as innovation
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Why technology won't transform organisations. People will.
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Productivity, performance and the human capabilities technology can't replace
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Preparing children and young people for a rapidly changing technological world
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Raising digitally resilient kids in an age of algorithms, AI and social media
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Women, girls and the future of technology
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Courage, confidence and leading through uncertainty
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Digital resilience, online safety and healthy technology use
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Why the most valuable skills of the technological age are the ones technology cannot replace
About us:
About Yasmin London: Yasmin London is one of Australia’s most sought-after speakers on leadership, courage, and digital resilience.
A former international gold medallist swimmer and decorated police officer, Yasmin transitioned from law enforcement to entrepreneurship and tech leadership after 13 years in the NSW Police, where she served in multiple roles, specialising in digital safety and behaviour change.
She is now a globally recognised keynote speaker, event host, podcast host and Founder and CEO of The First Movers Co., a leadership and education consultancy helping organisations and individuals build courageous, connected, tech-ready cultures. Yasmin is the author of First Movers and the host of the First Movers with Yas London podcast. https://yasminlondon.com/
Contact details:
Media Enquiries:
Erin Huckle
0432 213 506
[email protected]
