- PDRN, a salmon-derived ingredient popularised by celebrities including Kim Kardashian and Jennifer Aniston, has entered haircare through K-beauty brand Medicube's Rosemary PDRN Cooling Thickening Shampoo.
- Australian brand EZZ offers a vegan-friendly alternative with its Hair Full Shampoo, priced at $35.50, targeting consumers interested in scalp-first haircare but preferring plant-based ingredients.
- EZZ Hair Full Shampoo contains caffeine, eucalyptus, rosemary leaf oil, macadamia and argan oils, peptides, and botanical extracts including aloe, jojoba oil, oat and chamomile.
- EZZ CEO Fernando Rodriguez highlighted that while salmon DNA in shampoo demonstrates how quickly skincare trends cross into haircare, the brand provides a plant-based option for consumers who prefer to avoid animal-derived ingredients.
- Unlike specialist scalp treatments or leave-in serums, EZZ Hair Full Shampoo fits into an existing wash routine and is recommended for use two to three times per week, available at ezzdna.com.
As PDRN enters haircare, EZZ offers a vegan-friendly botanical approach to the scalp-first trend.
SYDNEY, NSW – Sept 30, 2026 – PDRN, the salmon-derived ingredient counting Kim Kardashian, Jennifer Aniston and Miley Cyrus among its celebrity skincare fans has entered haircare through K-beauty brand Medicube. For Australians intrigued by scalp-first haircare but not ready to wash with salmon DNA, EZZ is offering a $35.50 vegan-friendly botanical alternative with Hair Full Shampoo.
Medicube’s Rosemary PDRN Cooling Thickening Shampoo has turned one of skincare’s most talked-about ingredients into a wash-day product. PDRN is made from purified fragments of salmon DNA and became a beauty talking point through Korean treatments and celebrity skincare routines before expanding into serums, creams and now scalp care.
EZZ Hair Full Shampoo enters the same scalp-first conversation from a plant-based direction. Its formula combines caffeine, eucalyptus, rosemary leaf oil and extract, macadamia and argan oils, peptides and a blend of botanical extracts. The 380 ml shampoo cleanses the hair and scalp while supporting a nourished scalp environment and fuller-looking hair.
The contrast gives shoppers two distinct routes into the skinification trend: the animal-derived PDRN technology driving the latest K-beauty launch, or EZZ’s vegan-friendly combination of eucalyptus, rosemary, caffeine, peptides and botanical oils. EZZ brings that plant-based approach to an accessible everyday shampoo rather than an additional serum or specialist treatment step.
“Salmon DNA moving into shampoo shows how quickly skincare trends now cross into haircare,” said Fernando Rodriguez, CEO of EZZ. “But not every consumer wants an animal-derived ingredient in their routine. EZZ offers a plant-based Australian alternative for people who want the scalp-first approach in a product that already fits into wash day.”
Unlike a leave-in serum or overnight scalp treatment, Hair Full Shampoo sits inside an existing wash routine. EZZ recommends massaging a small amount into wet hair, lathering and rinsing, with a second cleanse if needed. The brand suggests using it two to three times a week, although frequency can be adjusted to suit individual hair and washing habits.
The formula includes aloe, jojoba oil, oat and chamomile extracts alongside its caffeine, eucalyptus, rosemary and peptide blend. Consumers with sensitivities should review the ingredient list and discontinue use if irritation occurs.
EZZ Hair Full Shampoo is available through ezzdna.com in a 380 ml bottle for $35.50.
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About EZZ
EZZ is an Australian haircare brand specialising in ingredient-led scalp and hair products. Its range combines botanical ingredients with practical cleansing and treatment formats and is available through ezzdna.com and selected Australian retailers.
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UNTMD
Available for interview:
Fernando Rodriguez, CEO of EZZ
