As part of its LuxIgnite strategy, the Austrian House expands its offering with a new collection that is designed to meet an extended spectrum of customer needs, occasions, and style preferences.
September 2026 – Swarovski introduces Swarovski Classica, a modern jewellery collection crafted for everyday elegance and effortless sophistication. Designed by Swarovski Global Creative Director Giovanna Engelbert, the 29-piece collection presents a refined edit of pendants, bracelets, rings, and earrings, each designed to feel instinctive on the body and to be worn like a second skin with fluid elegance from morning to night.
Inspired by the organic elegance of the calla lily, the collection is characterised by fluid silhouettes and balanced geometry, expressed through softly contoured shapes. Crafted in sterling silver from recycled sources, with injections of 18k gold finishing, the designs are infused with the light of Swarovski Zirconia, introducing luminosity and levity to each piece.
Swarovski Classica marks the arrival of a fresh aesthetic within the House’s portfolio, experimenting with materials, cuts, and stone placements while maintaining a refined, contemporary sensibility.
Minimalist and timeless in spirit and quietly confident, the collection introduces another expression of the Swarovski universe, an elegance that is whispered rather than declared, revealing a new nuance of the House’s design language and reflecting its infinite creativity and savoir-faire.
Giovanna Engelbert, Swarovski Global Creative Director says: “For Swarovski Classica, I was inspired by the natural elegance of the calla lily, there was something truly poetic about translating its fluid silhouette into the softly contoured shapes that distinguish this collection, which also unveils new facets and nuances of the House’s design language, affirming our infinite creativity and unique savoir-faire”
To bring the new collection to life, Swarovski has enlisted pop icon and Global Brand Ambassador, Ariana Grande, as the face of the campaign. Conceptualized by Engelbert and photographed by longtime collaborators Mert and Marcus, the campaign showcases the multiple ways to mix and match the organic silhouettes of Swarovski Classica.
The collection is already available in select stores and swarovski.com.
Assets available here
For more information, please contact:
PR Executive
Georgina Ure
About Swarovski
Masters of Light Since 1895
Swarovski creates beautiful products of impeccable quality and craftsmanship, celebrating joyful extravagance and self-expression.
Founded in 1895 in Austria by Daniel Swarovski, Swarovski creates the world's finest crystals, Swarovski Created Diamonds, Swarovski Crystal Pearls and Swarovski Zirconia, jewellery, and accessories, as well as home décor and crystals for the automotive industry.
Swarovski Crystal Business operates in more than 140 countries worldwide, with 2,200 boutiques complemented by a network of selected multibrand partners and employs approximately 18,300 people globally. Together with its sister companies, Swarovski Optik and Tyrolit, it forms the Swarovski Group. Rooted in the company’s heritage, Swarovski strives to make a positive impact on people, society, and the planet. Today, sustainability measures are implemented throughout the value chain, with a focus on circular innovation, championing diversity and inclusion, and encouraging self-expression. This includes the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
