Cetaphil is bringing its latest body care innovation to life in Sydney this November, unveiling The Cetaphil Skin Laboratory – an immersive, interactive pop-up experience in Darlinghurst, celebrating the brand’s Skin Activator body care range.
Opening to the public on Friday 13 and Saturday 14 November, The Skin Laboratory invites consumers to explore the science of skin health and discover the Skin Activator range through an engaging experience designed around hydration, firmness and the visible signs of skin ageing.
As skin ages, collagen production naturally declines, with adults losing approximately 1% of their collagen each year from the age of 20. Powered by innovative SeneDefy™ Technology, Cetaphil’s Skin Activator range is formulated to support the skin’s natural renewal processes, helping address the visible effects of skin ageing.
Bringing an added element of wellness to the experience, visitors will also have the opportunity to book an exclusive lymphatic massage treatment in collaboration with THE CALM, a Sydney-based wellness space specialising in intentional massage and bodywork. With a focus on releasing tension, encouraging circulation and promoting overall wellbeing, the treatments offer a moment of relaxation alongside the opportunity to discover Cetaphil’s latest body care innovation.
Throughout the pop-up, guests can explore the Skin Activator range, learn more about the science of skin health and experience the products firsthand, with complimentary samples, refreshments and additional surprises available across the two days.
Combining skincare education, product discovery and moments of wellbeing, The Cetaphil Skin Laboratory offers an immersive introduction to the next generation of Cetaphil body care.
CONSUMER POP-UP DETAILS:
When: Friday 13 November – Saturday 14 November
Time: 10:00am to 3:00pm
Location: Prim Haus, 121 Riley Street, Darlinghurst
Cost: Free Entry
The Experience:
Discover the Cetaphil Skin Activator range, enjoy complimentary product samples, treats and refreshments, and experience an exclusive lymphatic massage treatment in collaboration with THE CALM.
Guests can pre-book an exclusive lymphatic massage treatment via the link here. Limited appointments available.
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Imagery from the experience will be available from Thursday afternoon, following the opening event.
For further information, please contact:
MAXMEDIALAB
Monique Chung, Publicity Coordinator
