Casa Spirits ranked No. 32 on the AFR Fast 100 list.
- Achieved 87.51% compound annual revenue growth over three years.
- Grew revenue from $810,000 to $16.85 million in four years with no outside capital.
Casa Spirits, the Australian-owned spirits brand founded by Max Dent in 2022, has been named one of the country's fastest-growing businesses on the 2026 Australian Financial Review Fast 100.
The brand achieved this remarkable growth, increasing revenue from $810,000 to $16.85 million in four years with no outside capital, all while the wider alcohol market shrinks. IBISWorld reports that total alcohol consumption in Australia fell about 10 per cent in the three years to 2024, with the 2024 financial year recording the sharpest annual fall on record.
Casa Spirits has maintained profitability throughout its journey, achieving significant distribution growth of 297% in the past two years to reach 12,200 distribution points nationally. The business now employs over 40 people and is recognised as the largest independent spirits brand in Australia based on Paramount Liquor wholesale on-premise data.
Founder Max Dent, 28, started Casa at 24 with a clear mission: to create Australian-made spirits, priced fairly, by an Australian-owned business. Today, 99% of what goes into a Casa bottle (excluding agave) is made and produced locally. The product range includes vodka, gin, agave, whisky, cane spirits, liqueurs, and ready-to-drink cans.
“Prices kept climbing, the money kept heading offshore, and a drink with your mates started to feel like a luxury. I started Casa to make something good here and sell it at a price people can actually afford,” says Max Dent, Director Casa Spirits.
Casa is bravely challenging a market dominated by global giants. With foreign-owned companies like Asahi, Diageo and Coca-Cola Europacific Partners controlling over 55% of the Australian spirits sector, local independents like Casa constantly face squeezed shelf space and intense pricing pressures. Max Dent explains, 'We focused on building direct relationships and offering undeniable value to secure our position.'
The brand has cultivated a loyal following through grassroots support, sponsoring local footy clubs and live music events. Since the start of the 2025 season, Casa has also partnered with the North Melbourne Football Club across its AFL and AFLW programs.
Casa Spirits is now preparing for national ranging with Australia’s largest liquor retail groups. This move will place its fairly priced, Australian-owned range alongside multinational competitors on shelves across the country.
“Walk into most bars in this country and nearly everything on the speed rail is owned overseas. We want to change that one outlet at a time, until the biggest spirits brand in every bar and bottle shop is one Australian’s own,” says Max Dent, Director Casa Spirits.
The AFR Fast 100 ranks Australian businesses by compound annual revenue growth over three financial years.
Contact: Georgia James, Head of Marketing | 0427 715 964 | [email protected]
About us:
Casa Spirits is an independent, Australian-owned spirits company founded in Jan Juc, Victoria, in 2021 by Max Dent. Self-funded and profitable, Casa makes vodka, gin, agave, cane spirits, liqueurs and ready-to-drink cocktails, with 99 per cent of its product made in Australia. It is stocked at 12,200 distribution points nationally and is the official spirit partner of North Melbourne Football Club.
Contact details:
Georgia James, Head of Marketing | 0427 715 964 | [email protected]
Interviews with Max Dent are available from 11 November 2026.
