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Thought Leadership in the AI Era: New Course Teaches Authors to Harness Technology While Preserving Authentic Voice

WriteClick Writing Services Pty Ltd 2 mins read

Shoma Mittra, an award-winning writer and publishing consultant with a track record of publishing over 300 titles, is launching an innovative hybrid course for aspiring authors in today's AI-driven world.

Having published iconic stories like "The Biscuit Factory" by Mary Marshall - the story of Australia's first biscuit factory later taken over by Arnotts, "Stronger Than You Think" - a story about three escaped prisoners from Fremantle prison by Valerie Baker, and "Underdog" by Steve Taylor which is the memoir of the first undercover cop in WA, Shoma's company now wants to help industry leaders have the ability to publish their books without having to work on them for months and years.

"Books still remain the most powerful way to establish yourself as a thought leader in your field," states Shoma, CEO of WriteClick. "Our approach teaches writers to overcome barriers like perfectionism and self-doubt while strategically using AI as a collaborative tool—not a replacement for their unique perspective."

The course combines self-paced learning with weekly Zoom sessions, guiding participants through writing their stories while leveraging AI to enhance specific aspects of the publishing journey.

Participants learn to harness AI in multiple ways while maintaining their authentic voice:

  • Core writing support: Understanding storytelling techniques, overcoming writer's block, refining structure, and getting editing and proofreading assistance
  • Research capabilities: Analysing industry trends, identifying knowledge gaps, and gathering comprehensive insights that complement the author's expertise
  • Marketing enhancement: Creating effective marketing funnels, crafting compelling book descriptions, optimising metadata for discoverability, and developing tailored content for different platforms
  • Content transformation: Repurposing book content into blog posts, social media content, newsletters, and presentation materials while preserving the author's voice
  • Audience engagement: Analysing reader demographics and behaviour, personalising reader experiences, and identifying where potential audiences gather online
  • Strategic positioning: Conducting competitive analysis to identify unique angles, predicting emerging trends, and developing targeted book proposals

"Real success requires original high-quality content, niche expertise, and ongoing marketing effort to build a reputable brand," emphasises the publisher. "We show you how to make AI work for you in the background while you focus on creating content that earns trust, not just clicks."

The course structure addresses both practical and psychological barriers to writing by breaking the process into manageable steps while providing the accountability and community support many writers need.

For thought leaders seeking to establish authentic voices in their fields, this course offers a balanced approach to technology—embracing AI's strengths while preserving the human elements that truly connect with readers.

The hybrid format accommodates busy professionals, allowing them to progress at their own pace while benefiting from regular live guidance and feedback. We hope to encourage more entrepreneurs and thought leaders to take to publishing to establish their authority in their chosen niches.


Key Facts:

why authors should consider leveraging AI for books:

  1. Accelerates research without sacrificing quality
  2. Eliminates writer's block, maintains your voice
  3. Streamlines editing while preserving authenticity
  4. Transforms one book into multiple formats
  5. Identifies market gaps worth addressing
  6. Personalizes reader journeys beyond print
  7. Automates marketing, maximizes creative time
  8. Analyzes competition to sharpen positioning
  9. Predicts trends before they become mainstream
  10. Reaches global audiences through translation assistance

About us:

Shoma Mittra is a publishing consultant, author and award-winning business mentor for aspiring writers and thought leaders. Her company WriteClick Writing Services is a content creation and management company which helps business with content management as well as book authoring and publication.


Contact details:

Shoma Mittra

Mobile: 0433 558 125

Email: [email protected]

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