A new EOFY analysis from TheBeep.com.au reveals 190 car deals were in the Australian car market in June 2025 - a 39% jump from 137 in 2024 - as brands compete harder than ever to shift stock before June 30.
That’s a 39% year-on-year increase, driven by a more competitive retail landscape and a growing number of brands fighting for market share.
“The market is noticeably more aggressive this year,” said Rob Leigh, Co-Founder of TheBeep.com.au. “We’ve got more brands than ever all ramping up their EOFY campaigns to move stock before June 30.”
Top 10 Brands by EOFY Offer Volume – June 2025
|
Make |
June 2025 Offers |
June 2024 Offers |
Var |
|
1. Mercedes-Benz |
15 |
6 |
+9 |
|
2. Mazda |
12 |
9 |
+3 |
|
3. BMW |
11 |
8 |
+3 |
|
4. Hyundai |
9 |
6 |
+3 |
|
5. Volkswagen |
9 |
13 |
-4 |
|
6. Chery |
7 |
4 |
+3 |
|
7. GWM |
7 |
5 |
+2 |
|
8. Polestar |
6 |
1 |
+5 |
|
9. Isuzu |
6 |
4 |
+2 |
|
10. Mini |
6 |
3 |
+3 |
|
Total |
190 |
137 |
+53 |
A full brand-by-brand breakdown is available in the appendix.
Brands from Germany and Japan continue to lead EOFY advertising, contributing a combined 43% of all deals recorded. Chinese and Korean brands also posted strong showings, reflecting their growing presence in the local market.
EOFY Offers by HQ Country of Origin – June 2025
|
HQ Country |
June 2025 Offers |
June 2024 Offers |
Var |
|
Germany |
44 |
33 |
+11 |
|
Japan |
38 |
43 |
-5 |
|
China |
38 |
22 |
+16 |
|
Korea |
17 |
13 |
+4 |
|
USA |
16 |
6 |
+10 |
|
Sweden |
8 |
3 |
+5 |
|
Italy |
8 |
2 |
+6 |
|
France |
6 |
5 |
+1 |
|
Czech Republic |
5 |
3 |
+2 |
|
India |
3 |
3 |
0 |
|
Spain |
4 |
3 |
+1 |
|
UK |
3 |
1 |
+2 |
|
Total |
190 |
137 |
+53 |
While driveaway offers remain dominant, the rise in finance and bonus-value incentives points to increased pressure on margins and more creative strategies to win customers.
Most Common EOFY Offer Types – June 2025
|
Primary Offer Type |
June 2025 Offers |
|
Driveaway |
72 |
|
Finance |
46 |
|
Discount |
28 |
|
Special Edition |
16 |
|
Servicing |
7 |
|
Corporate |
6 |
|
Trade-In |
4 |
|
Charging |
3 |
|
Competition |
3 |
|
Gift Card |
3 |
|
Other |
2 |
|
Total |
190 |
EOFY deals are live now and being updated daily on TheBeep.com.au, giving consumers and dealers a real-time view of national promotions across every brand and model.
Key Facts:
190 EOFY car deals were live in June 2025 - a 39% increase from 2024, marking a record high.
Mercedes-Benz, Mazda and BMW led the market, while Polestar and Ford posted the biggest year-on-year jumps.
Driveaway offers dominated, but finance and bonus-value deals surged as brands competed harder to shift stock.
About us:
TheBeep.com.au lets users compare over 1,300 models from every major brand - with real-time offers, pricing, images and specs - all in one place and completely free. Visit today at www.thebeep.com.au.
Contact details:
Rob Leigh
Co-founder & Director
The Beep Australia Pty Ltd
+61 403 222 461
