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Woolworths walks back its deforestation commitment only a day after Coles beefs up its policy

Australian Conservation Foundation < 1 mins read

The Australian Conservation Foundation has expressed concern that Woolworths, Australia’s biggest beef buyer, appears to have abandoned its 2025 no-deforestation goal for Australian beef. 

Woolworths’ 2025 Sustainability report, removes beef from its list of primary deforestation-linked commodities.  

“No one sells more beef to Australians than Woolworths, so it is extremely worrying the company appears to have abandoned its commitment to only sell deforestation-free beef by the end of 2025,” said ACF’s nature and business lead Nathaniel Pelle. 

“The statement that Australian beef is a low deforestation risk is not supported by government data from Queensland and NSW that shows agricultural land clearing is increasing. 

“All the evidence says beef pasture expansion by a minority of landowners is the number one driver of deforestation in Australia, eclipsing housing construction, mining and infrastructure many times over. 

“This apparent walk back comes just a day after Coles made a new commitment to remove deforestation from its beef supply chain. 

“Australian consumers ought to be able to walk in to a supermarket to pick up a steak and be confident that they are not contributing to the destruction of koalas’ homes. At Woolworths they can’t be. 

“If I was a Woolies investor, I would be very concerned the company is not serious about sustainability after this regressive policy update that accompanies a weakening of the company’s climate ambition.” 

On Tuesday, ACF welcomed Coles commitment to no longer directly source beef linked to deforestation, which represents up to 85% of its own-branded product, by the end of the year, in accordance with the Science-based Targets Initiative. 


Contact details:

Liv Casben, 0415 214 365, [email protected] 

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