Wednesday 10 September 2025
SIP, SAVOUR AND CELEBRATE AT HOME WITH COLES AND LIQUORLAND’S COLLECTABLE EUROPEAN GLASSWARE RANGE
- Customers can earn glassware credits to redeem quality European Schott Zwiesel glassware for FREE when they spend $20 or more in one transaction and scan their Flybuys
- BONUS glassware credits available on 1,500+ products across Coles and Liquorland to fast-track collection
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As the weather warms up, Coles and Liquorland are raising the bar on home entertaining, rewarding customers with quality Schott Zwiesel European glassware, bringing even more value to the weekly shop heading into Christmas.
From Wednesday 17 September, Coles and Liquorland customers will be able to level up their hosting game, earning ‘glassware credits’ when they spend $20 or more in one transaction in-store or online at Coles and Liquorland and scan their registered Flybuys.[1]
Once customers have collected enough credits, they can redeem the glassware range for FREE exclusively at Coles both in-store and online (excluding the Coles App) from Wednesday 17 September.[2]
The launch comes as Coles research reveals that about two-thirds of Australians are choosing to dine-in at home more often to save money, with one in four preferring to enjoy a drink at home rather than going out.[3]
Equally, Margaritas, Mojitos, and Gin and Tonics reign supreme as the nation’s go-to cocktails according to a Coles survey, with one in five admitting to running out of wine glasses before hosting an event at home.[4]
Building on the success of the Schott Zwiesel range released at Coles in 2022, this new collection offers seven quality pieces to collect. Returning classics - short and large tumblers, red and white wine glasses, and elegant champagne flutes, are joined by two exciting new pieces just in time for spring spritz season - gin and tonic glasses, and a sleek carafe perfect for entertaining.
To fast-track your glassware collection and curate the perfect set, customers can earn bonus glassware credits when they purchase products from 26 participating brands at Coles and Liquorland including Barilla, Earthwise, Nescafe, Glad, Jacobs Creek and more, as well as Own Brand products from Coles Finest, Smithy’s, Loch Lomond and Canard-Duchêne.
Coles Chief Customer and Digital Officer, Michael Courtney said the quality glassware would provide customers with more value at the checkout and help make home entertaining a breeze.
“We’re giving our customers access to quality European glassware just by doing their regular grocery shop – perfectly timed for summer gatherings and festive celebrations,” he said.
“Whether you’re toasting with Champagne, savouring a bold Cabernet over dinner, or mixing cocktails in the backyard, our latest collection offers the perfect glass for every occasion.”
“We’re proud to once again partner with Schott Zwiesel and reintroduce a collectable glassware range. Whether you’re building a complete set or mixing and matching for your table, this collection elevates any home entertaining experience with beautiful glassware that’s sure to impress.”
Each European-made glass, which can be redeemed in a stylish set of two and has been crafted using Schott Zwiesel’s Tritan® glass protection technology.
Customers can earn glassware credits from Wednesday 17 September until Tuesday 6 January at all Coles and Liquorland stores and online. Credits can be redeemed for products from the range at Coles stores and online between Wednesday 17 September and Tuesday 13 January, providing customers with plenty of time to curate a stylish set for home or to surprise friends and family with an elegant gift.
To keep track of their glassware credits, customers can check their balance on the Flybuys App or online, or on the bottom of their Coles or Liquorland receipt.
Customers can also look forward to a selection of drinks recipes in the October edition of the Coles Magazine, including delicious whisky cocktails, and low and no-alcoholic spritzes that are sure to impress any guest.
Quality European glassware range by Schott Zweisel, exclusive to Coles
|
Item |
Ideal for serving… |
Price |
|
Short tumblers x2 |
Dark spirits (like whisky or Cognac), either neat or on the rocks, as well as classic drinks (like negroni or an old fashioned). |
FREE with 22 credits* |
|
Large tumblers x2 |
Highball or muddled cocktails (like a mojito or Moscow mule), or citrus-based cocktails (like a gin fizz or margarita). |
FREE with 26 credits* or 13 credits + $13 |
|
Champagne flutes x2 |
Bubbly champagne, with the gradual narrowing from the wider base allowing for more aeration. |
FREE with 32 credits* or 16 credits + $16 |
|
White wine glasses x2 |
Any white wine, with the narrower bowl allowing a concentration of the delicate floral and fruit aromas of white wine. |
FREE with 36 credits* or 18 credits +$18 |
|
Red wine glasses x2 |
Any red wine, with the wider base allowing the wine to ‘wake up’ by giving it a good swirl. |
FREE with 36 credits* or 18 credits +$18 |
|
Gin and Tonic glasses x2 |
G&Ts or Spritz with your favourite accompaniments like citrus, rosemary or cucumber. |
FREE with 40 credits* or 20 credits + $20 |
|
Carafe |
Water, cocktails, mocktails or decanted wine to introduce air to it faster than if you pour each glass and leave the rest in the bottle. |
FREE with 48 credits* or 24 credits + $24 |
-ends-
For media enquiries, please contact
Coles Media Line (03) 9829 5250 or [email protected]
[1] Customers unable to earn credits at Liquorland stores in Northern WA and NT
[2] Terms and conditions apply: www.coles.com.au/glassware-terms
[3] Coles Circle Cost Of Living Survey. Field dates 14th to 20th of July 2025, n= 8,328
[4] Coles Circle. Field dates 19th to 24th Aug 2025. n= 8016
