HOYTS Cinemas has just unveiled its new premium offering – IMAX® with Laser – now open at HOYTS Chadstone. Cinemagoers can look forward to crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else.
The upgraded auditorium boasts the world’s most immersive film experience, featuring next generation laser projection and a multi-channel sound system exclusive to IMAX locations. The experience makes its debut for audiences to witness the highly anticipated epic conclusion of Wicked: For Good in IMAX.
HOYTS Group CEO and President Damian Keogh said this new state-of-the-art offering at Chadstone will meet the growing demand for premium entertainment experiences at Australia’s largest retail complex.
“We are proud to introduce IMAX with Laser at this world-class destination, delivering an immersive and technically advanced movie experience that continues to raise the standard for cinema in Australia,” Damian said.
“As a leader in entertainment innovation, HOYTS remains committed to delivering the very best in cinematic experiences. With HOYTS Chadstone already offering HOYTS LUX, Xtremescreen, Dolby ATMOS, Daybeds and powered recliners, the addition of IMAX with Laser strengthens HOYTS’ position as the country’s leading cinema chain and confirms Chadstone as Australia’s number one cinema.”
IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, deeper contrast as well as the most distinct, exotic colours ever available on-screen. The new experience also features next generation IMAX precision sound, delivering greater dynamic range for the ultimate in audio immersion.
Wicked: For Good has been digitally re-mastered specifically for the new system with proprietary IMAX DMR® (Digital Re-mastering) technology to take advantage of the increased sharpness, brightness, contrast, colour and other attributes it can deliver. The process enhances the image frame-by-frame and remixes the soundtrack to transport audiences beyond their seat and into the world of the film.
With IMAX with Laser, guests at HOYTS Chadstone will experience:
- Crystal clear IMAX Laser projection – providing increased resolution, sharper and brighter images, deeper contrasts as well as the widest range of colours available to deliver the most life-like visuals;
- Next-generation IMAX precision sound – delivering perfectly tuned sound, evenly distributed throughout the cinema.
Following the release of Wicked: For Good, the IMAX screen at HOYTS Chadstone will soon showcase upcoming blockbusters, Zootopia 2 on 27 November and the highly anticipated Avatar: Fire and Ash on 18 December.
To see the latest movie releases, session times and to book your IMAX experience at HOYTS Chadstone, go to https://www.hoyts.com.au/.
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About us:
Since opening the doors of its first cinema in 1909, HOYTS has gone on to become one of the world’s leading entertainment companies, with more than 500 screens and over 60,000 seats across the network. Today, HOYTS is the largest single-brand movie exhibitor in Australia and New Zealand.
Contact details:
Emily Stojcevski
Soda Communications
T: 0409 552 913
Karen Black
Soda Communications
T: 0406 383 186
For additional IMAX information please contact:
Jane Collins
