· Zambrero celebrates 20 years of impact Weds 31 December with 100 million meals donated
· Cairns has been a strong contributor to that global impact, with more than 1.39 million meals donated as a direct result of ongoing local community support.
31 December 2025: When Dr Sam Prince opened a small Mexican restaurant in Canberra 20 years ago today, the idea that a fast-casual food business could balance social impact with commercial success was met with deep scepticism.
At the time, few believed a purpose-led model could survive in a highly competitive sector, let alone scale.
Two decades on, Zambrero is a global franchise success operating across Australia, New Zealand, the United Kingdom, Ireland and the United States, with communities like Cairns helping prove the model works.
This December also marked another major milestone for the Canberra-founded brand, with Zambrero surpassing 100 million meals donated to people in need through its global Plate 4 Plate initiative.
Cairns has been a strong contributor to that global impact, with more than 1.39 million meals donated over many years as a direct result of ongoing local community support.
Dr Prince said the milestone was less about celebration and more about evidence.
“When Zambrero started in Canberra, the idea that a food business could make a real difference while also succeeding commercially had very few believers,” he said.
“Twenty years on, reaching 100 million plates shows that the model works when it’s built properly. What began here has grown into a global franchise because customers and franchise partners backed the idea and proved it could scale.”
Zambrero CEO Daryl McCormack said the business’s longevity reflected the discipline applied to the business model.
“Zambrero didn’t grow because it was idealistic. It grew because the fundamentals stacked up,” he said.
“Purpose was embedded from the beginning, but it’s operational discipline, franchise economics and consistent execution that have allowed the business to scale from Canberra to multiple international markets and sustain that growth over 20 years.”
As part of its 20-year milestone, Zambrero recently gave away 100,000 burritos globally to celebrate reaching 100 million meals donated through its Plate 4 Plate initiative, with each burrito triggering an additional meal donation and adding another 100,000 meals to the tally.
A community-powered mission
While Zambrero is known for its bold flavours and fresh ingredients, its purpose extends well beyond the plate. Through the Plate 4 Plate initiative, every regular or big burrito, bowl, Kids Zam Box or retail item purchased results in a meal being donated to someone in need.
Working with distribution partners including Rise Against Hunger, Love Mercy Foundation and Foodbank, Zambrero’s global meal count continues to rise every day.
Local franchise partner Vince Toohey, who operates three Zambrero restaurants in Cairns, said the milestone reflected more than a decade of support from the local community.
“For every burrito or bowl we sell, a meal is donated to someone in need through Plate 4 Plate - so the community here hasn’t just been supporting our restaurants, they’ve been helping fight world hunger.”
“To know Cairns alone has helped donate more than 1.39 million meals is something we’re incredibly proud of. It shows the impact everyday choices can have when a whole community gets behind a cause.”
Mr Toohey said initiatives such as the recent 1000,000 burrito giveaway and local meal-packing events help people see the real-world difference their support makes.
“It brings Plate 4 Plate to life and helps raise awareness of organisations like Rise Against Hunger, which is a really important part of the mission.”
About us:
About Zambrero:
Zambrero is Feel Good Mex. A restaurant franchise serving fresh and Mexican-inspired food, with a humanitarian enterprise at its heart. Zambrero is committed to helping end world hunger through its Plate 4 Plate initiative, which donates a meal to someone in need with every burrito or bowl purchased.
Zambrero was founded in Canberra, Australia, in 2005 by Dr Sam Prince, who was a 21-year-old medical student at the time. He has grown the brand to be Australia’s largest Mexican group, with now over 300 restaurants across all Australian states and the globe in the US, United Kingdom, Ireland and New Zealand.
For more information, visit zambrero.com.au
About Plate 4 Plate:
Zambrero’s mission is to help end world hunger through its Plate 4 Plate initiative. With every regular burrito or bowl purchased, a meal is donated to someone in need through its partners at Rise Against Hunger, Love Mercy and Foodbank.
Since its inception, the company has donated over 100 million meals.
Visit zambrero.com.au/plate4plate
Contact details:
For media enquiries, please contact LJ Loch at [email protected] or 0488 038 555
