The wellness supplement that sold out twice in New Zealand does everything you’d expect in the gym, and a lot more for your brain, and body than you’d think.
Mitchells Nutrition, the New Zealand wellness brand founded by retired professional snowboarder Rob Mitchell, has launched its fastest-selling product into the Australian market. Mitchells Creavitalis® Creatine Monohydrate, which has sold out twice since its New Zealand debut, is available now via mitchellsnutrition.com with prices starting from $3.00 AUD.
Mitchells is the first brand in New Zealand to achieve Creavitalis® certification. Produced in Germany, Creavitalis® is one of the world’s cleanest creatine monohydrates, the same grade used in published clinical research, with purity levels exceeding 99.9 per cent. No fillers, no flavours, no preservatives. For a brand that started with a four-ingredient bone broth recipe, the philosophy hasn’t changed: fewer ingredients, higher standards, nothing your body doesn’t need.
Every detail of Creavitalis® is designed to be felt, not just measured. It is micronised for exceptional solubility, mixing seamlessly into water with no grit, no chalky residue and no aftertaste. Creavitalis® is water-washed, a process that meaningfully reduces the digestive discomfort and sluggishness many people wrongly associate with creatine itself.
Rob Mitchell, Founder of Mitchells Nutrition says, “Creatine was one of those ingredients I’d been using personally for years, but I kept looking at what was available on the shelf and thinking, we can do this better. When we found Creavitalis®, the decision was straightforward. It’s the cleanest, most rigorously tested creatine monohydrate in the world, and that’s the standard we hold everything to at Mitchells.”
Creatine is one of the most researched nutrients in the world, yet it remains widely misunderstood. While its role in muscle strength and athletic performance is well established, an expanding body of research points to benefits that reach far beyond physical training. Creatine is a naturally occurring molecule found in the muscles, brain and nervous system, and studies have shown it supports cognitive performance, memory and processing speed, particularly during periods of stress, sleep deprivation or high mental load.
For women, the case is particularly compelling. Women typically have lower baseline creatine stores, meaning supplementation can have more pronounced effects. Emerging research highlights benefits across hormonal shifts, perimenopause and menopause, supporting muscle and cognitive function and energy at a time when oestrogen decline increases. As natural creatine stores decline with age, supplementation alongside resistance training has also been shown to help preserve strength and functional capacity.
Emma Gibson, Naturopath and Holistic Nutritionist at Mitchells Nutrition says, “Creatine has been one of the most misrepresented nutrients in wellness. People hear the word and picture a gym bag, when they should be thinking about their brain and their energy at 3pm. For women in particular, the research is increasingly clear: creatine supports cognitive function during hormonal shifts, helps preserve muscle and bone density through perimenopause, and contributes to the kind of sustained energy that actually makes a difference to how you feel day to day. It’s not about adding something new to your routine, it’s about upgrading the foundation of what you’re already doing.”
Mitchells Nutrition Creavitalis® Creatine Monohydrate is available now at mitchellsnutrition.com
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ABOUT MITCHELLS NUTRITION
Mitchells Nutrition is a New Zealand wellness brand founded by retired professional snowboarder Rob Mitchell. The brand is driven by a simple philosophy: traditional nutrition for modern life. Formulated using time-tested methods, independently tested by Eurofins, and guided by in-house naturopath Emma Gibson, the Mitchells range spans bone broth, collagen, protein powders, organ supplements, daily greens, creatine, beef tallow and botanical teas. All products are free from dairy, gluten, yeast, GMOs, sugar and additives, and are halal certified.
Available at mitchellsnutrition.com and across grocery and select retailers, Mitchells is on a mission to elevate the standard of mental and physical wellbeing, helping people keep doing the things they love for as long as possible.
mitchellsnutrition | @mitchells.nz
Contact details:
For more information, please contact [email protected] | 0422 240 890
