Media release For immediate issue
HOYTS announces the arrival of
panoramic SCREENX experience at Broadway
HOYTS Cinemas is taking the blockbuster experience beyond the ordinary with the upcoming arrival of SCREENX at HOYTS Broadway. The new auditorium builds on the success of HOYTS’ existing SCREENX cinemas at HOYTS Blacktown and HOYTS Melbourne Central.
SCREENX is the world’s first multi-projection cinema that completely transforms the way guests experience movies. Key scenes expand seamlessly beyond the traditional screen and onto the side walls, creating an immersive 270-degree panoramic experience that places viewers in the heart of the action.
HOYTS Group CEO and President Damian Keogh said Broadway’s position as one of Sydney’s premier inner-city shopping and entertainment destinations makes it the perfect location for the expansion of SCREENX.
“The strong performance of SCREENX at our existing locations demonstrates the growing demand for premium, innovative cinema experiences. Expanding the format to HOYTS Broadway is a natural next step as we continue to invest in elevating the moviegoing experience for our guests,” Damian said.
“Blockbusters are meant to be experienced, not just seen. With panoramic visuals extending beyond the main screen, SCREENX immerses audiences in the story like never before.”
Don Savant, Chief Business Officer & Chief Marketing Officer of CJ 4DPLEX, said SCREENX harnesses advanced multi-projection technology and immersive surround sound to extend the cinematic image beyond the traditional screen, creating a truly panoramic storytelling experience that surrounds the audience.
“As the cinema industry continues to evolve, moviegoers are increasingly seeking premium entertainment experiences that deliver a level of immersion, scale, and emotional impact that simply cannot be replicated at home,” Don said.
“We are proud to continue our partnership with HOYTS to bring this next-generation cinema experience to audiences across Australia.”
As demand for diverse cinema experiences grows, HOYTS continues to lead in premium entertainment. With a highly anticipated slate of blockbuster releases this year, audiences can look forward to even more immersive ways to experience the big screen.
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About us:
About HOYTS
Since opening the doors of its first cinema in 1909, HOYTS has gone on to become one of the world’s leading entertainment companies, with more than 500 screens and over 59,000 seats across the network. Today, HOYTS is the largest single-brand movie exhibitor in Australia and New Zealand.
About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include 'SCREENX', for consumers to experience films in ways that were never before possible.
CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theatre chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, "Parasite".
SCREENX is the world's first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 370 SCREENX auditoriums around the world in 40 countries.
Contact details:
For media information, images or to arrange an interview, please contact:
Karen Black
Soda Communications
T: 0406 383 186
Emily Stojcevski
Soda Communications
E: [email protected]
T: 0409 552 913
