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New data reveals September is the month where Aussies are gearing up to start their health and fitness journey.
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Despite a love for pub grub as the weather warms, in app data from leading nutrition and food tracking app MyFitnessPal showed 80% of new Australian users logged losing weight as their primary goal.
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MyFitnessPal has teamed up with nutritionist and author Luke Hines to recreate classic Aussie pub food, without the side of guilt.
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The new recipes highlight the importance of understanding nutritional needs and how a tool like MyFitnessPal can help Aussies make simple swaps – achieving their goals without sacrificing on flavour whether at home or dining out.
Sydney, Australia, 12 September, 2024 – September is here, and with it, the countdown to summer that Aussies have been looking forward to all year. While we’re getting ready for the warmer weather and the good vibes that summer brings, leading nutrition and food tracking app, MyFitnessPal, has shared data revealing this month is also the time where Aussies begin to think about their health and fitness goals.
While it is a well known fact Aussies love a cheeky trip to the pub with their mates as soon as the heat starts to show, in-app data from September last year found that a whopping 80% of new Australian users logged weight loss as the primary goal. To help Aussies achieve their summer goals, while not giving up on their favourite foods, MyFitnessPal has teamed up with nutritionist and author Luke Hines to create macro-friendly, high protein versions of beloved pub classics.
Luke emphasises that achieving health and fitness goals doesn’t require sacrificing taste or indulging in bland, diet-culture meals, “Simple swaps can transform our favourite dishes into healthier options without compromising on flavour. Whether it’s using avocado oil instead of olive oil, or opting to bake instead of deep fry, there are countless ways to balance macros while still enjoying flavoursome meals.”
The new recipes provide users with the option to recreate healthier, protein packed alternatives to their top pub choices including fish and chips, chicken parmigiana, burgers, and sticky date pudding. This range not only provides Aussies with delicious options to enjoy at home, but demonstrates they can still savour a night out by understanding their macro needs and making more informed choices.
Understanding nutritional needs is a core component of hitting these goals, so to help Aussies stay on track with their nutrition and fitness goals while enjoying the foods they love, MyFitnessPal has collaborated with Luke to create a range of healthy takes on Australia’s classic pub dishes. The new recipes provide users with the option to recreate healthier, protein packed alternatives to their top pub choices including fish and chips, chicken parmigiana, burgers, and sticky date pudding.
“Each dish has been crafted with protein-rich ingredients, which are essential for building healthy nutritional habits,” adds Hines. “Protein is a key macro, alongside carbohydrates and fats, that forms the foundation of good nutrition. It’s not only crucial for muscle and bone repair but also provides vital energy.”
MyFitnessPal’s app empowers users by offering insights into their ideal protein intake based on factors such as daily physical activity, body weight, height, and gender. By integrating these elements, and offering tailored recipes and plans, regular users can make informed decisions that support their health and nutrition goals while still enjoying their favourite meals.
A pop-up ‘MyFitnessPub’ at Sydney’s The Oaks, Neutral Bay will be offering the first 100 MyFitnessPal users the chance to try a complimentary dish from the new recipe collection for one day only on Thursday 12th September.
Alternatively, Aussies can recreate the pub classics at home on MyFitnessPal by visiting: www.myfitnesspal.com or downloading the app for free via the Apple App Store or Google Play.
About us:
MyFitnessPal is the #1 global nutrition and food tracking app founded in 2005 with a mission to help people around the world reach their health goals through better food choices by providing knowledge, motivation, and a sense of progress. Supporting nearly 1 million people in reaching their nutrition and fitness goals every year, and with a community of over 250 million users in 120 countries, MyFitnessPal offers members one of the world’s most comprehensive nutrition and food tracking platforms, allowing them to track their food, record exercise activity, and log their weight. With one of the largest food databases in the world comprising over 19 million foods, access to over 2,000 recipes, more than 40 workout routines, and over 40 connected fitness partners, MyFitnessPal provides members with the tools for positive healthy change.
Contact details:
For more information about MyFitnessPal, contact: myfitnesspal@iconagency.com.au
