18th March 2025, Melbourne – Move over meditation and mindfulness apps, Australians are rediscovering the power of nature and the evidence is in the dirt. New research by the Melbourne International Flower and Garden Show has revealed that Aussies are swapping screen time for green time, with results showing that 93% of Aussies say that being outside and gardening positively impacts their mental health and overall wellbeing.
Dubbed ‘Dirt Therapy,’ gardening is proving to be the ultimate natural stress-buster, with 62% of Australians feeling calmer, 57% experiencing reduced anxiety, and 60% reporting improved mood and happiness after spending time among plants.
Forget pricey wellness retreats and digital detoxes, the backyard might just have the answers to improved wellbeing. Studies show** that exposure to soil bacteria can boost serotonin levels, making us feel happier and more relaxed. The results also revealed that:
- Half (50%) of Australians feel happier after spending time in the garden.
- 44% feel healthier, thanks to the fresh air and physical activity.
- More than a third (38%) feel more balanced, proving that gardening is more than just a pastime - it’s therapy.
- 45% feel less stressed, demonstrating how plants play a key role in emotional well-being.
- More than half of Aussies (51%) experience increased relaxation and mindfulness, reinforcing gardening as a meditative escape.
- 64% find watching plants grow and thrive to be the most therapeutic aspect, showing how nurturing nature brings joy.
Abbey Holmes, media personality, former athlete and nature lover, said getting in the garden is key to helping her feel her best:
“There’s something truly magical about getting outside, rolling up your sleeves, and getting your hands dirty to create something beautiful. Gardening isn’t just about growing plants, it’s about bringing your vision to life and enjoying the process! Whether you're planting a few herbs on your balcony or transforming your backyard, the benefits to your mental wellbeing are undeniable.”
This year’s Melbourne International Flower and Garden Show is bringing the ‘Dirt Therapy’ revolution to life like never before. Attendees can immerse themselves in therapeutic horticulture workshops, featuring a variety of hands-on activities that aim to enable guests to experience how gardening can promote emotional regulation, reduce stress, and foster a sense of accomplishment and connection.
Tanya Bearup, social worker and Vice President of Therapeutic Horticulture Australia says the benefits of gardening cannot be underestimated:
“Our innate connection to nature draws us to green spaces and natural elements that restore and uplift us. Gardening has been proven to reduce stress, lift mood, and bring a sense of accomplishment - whether we’re getting our hands in the soil or simply spending time in a garden. It gives our minds a break, helps us focus, and fosters a deeper sense of connection and wellbeing”.
With over 100,000 attendees expected, this year’s Show is bigger than ever, offering more ways to experience the power of plants. For those looking to truly unwind, the Gardens by Twilight (27th and 29th March) offers an evening of illuminated landscapes, botanical cocktails, and live music under the stars.
For the foodies, The Garden Grill presented by Challenger is serving up gourmet barbecue-style meals in a stunning outdoor setting, while the Melbourne Gin Co Garden invites visitors to pick fresh herbs for DIY botanical cocktails. And for those wanting to embrace floral fashion, Floral Friday encourages attendees to wear their best bloom-inspired outfits, unlocking exclusive discounts at the Show’s Floral Market.
Whether you’re a green thumb or a total newbie, the Melbourne International Flower and Garden Show is your chance to experience the full power of Dirt Therapy. Get hands-on with planting workshops, learn from leading garden experts, and discover how flowers and greenery can transform your wellbeing.
So ditch the screens, grab a trowel, and come see why gardening is the ultimate natural mood booster. Your mind and your garden will thank you.
About us:
For more information and to book tickets, visit melbflowershow.com.au.
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Notes to editor: Ticket prices depend on the day and type of ticket. A booking fee will apply to all ticket purchases. Advance prices start from:
Children: $5
Adults: $35
Concession: $30
*The hours of operation will extend on Thursday 27th and Saturday 29th March until 9pm. General Show Entry tickets can be used to experience the Twilight experience.
Activities:
Activity | Date/Time | Cost |
Gardens by Twilight | 27th and 29th March, 6pm– 9pm | Standard ticket price |
The Garden Grill presented by Challenger | Daily – multiple sessions available | From $65 |
Brush and Bubbles Session | Daily - multiple sessions available
| From $80 pp |
Planting Workshops | Daily - multiple sessions available
| From $70 pp |
High Tea presented by Botanica World Discoveries | Daily - multiple sessions available
| From $220 for 2 people |
Twilight Garden Tours hosted by Chloe Thompson | Multiple sessions available
| To be announced |
Floral Design Workshops | Daily - multiple sessions available
| From $70 pp |
Therapeutic horticulture walking tours
| Daily | By donation |
Therapeutic horticulture workshops – presented by Beyond Blue and Therapeutic Horticulture Australia (THA) | Daily | Free |
Reporting and research
*Antenna, an independent consumer research agency on behalf of ICON AGENCY, conducted an online AntennaPoll survey of n=1,188 Australians. The survey was conducted between 24th & 28th of Feb 2025.
The survey data collection was national, and respondents were sourced using an accredited online research access panel. Data was weighted for representation against the 2021 ABS Census.
**Study by Lowry CA, et al., Identification of an immune-responsive mesolimbocortical serotonergic system: Potential role in regulation of emotional behavior, Neuroscience (2007), doi: 10.1016/j.neuroscience.2007.01.067 Read more: https://www.medicalnewstoday.com/articles/66840#3
Contact details:
For media enquiries, please contact mifgs@iconagency.com.au
