NIQ Achieves Certification as Google Meridian Partner
By API User
Certification strengthens NIQ’s position as a global leader in media outcomes measurement. CHICAGO–BUSINESS WIRE– NIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google’s open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ’s commitment to delivering transparent and … Continued