More disposable income and brand loyalty – Australian’s must overcome ageism and tap into the “silver economy”
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Brands stand to benefit from Baby Boomer consumers, yet marketing tactics still seem to be targeted towards generations with less cash. RMIT experts say older people businesses could benefit from being more inclusive in their marketing. Topics: marketing, diversity, Baby Boomers, consumers, stereotypes, ageism Foula Kopanidis, Associate Professor, Marketing “In Australia, there are 5.6 million … Continued