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More disposable income and brand loyalty – Australian’s must overcome ageism and tap into the “silver economy”

By API User

  Brands stand to benefit from Baby Boomer consumers, yet marketing tactics still seem to be targeted towards generations with less cash. RMIT experts say older people businesses could benefit from being more inclusive in their marketing.  Topics: marketing, diversity, Baby Boomers, consumers, stereotypes, ageism  Foula Kopanidis, Associate Professor, Marketing  “In Australia, there are 5.6 million … Continued

SECUNORM 610 XDR SAFETY KNIFE – XTRA DIRT RESISTANT – A WORLD FIRST!

By API User

Melbourne, Victoria |1st March 2024   Introducing the SECUNORM 610 XDR: The Revolutionary Universal Bag Opener by MARTOR. MARTOR, a leading provider of safety knives and cutting solutions, is proud to announce the launch of its latest groundbreaking innovation, the SECUNORM 610 XDR. This versatile and state-of-the-art universal bag opener is set to transform the … Continued

Blue Ocean Ventures Launches SHRMP.bio – a Blue Bio-Technology Startup Developing Sustainable Seafood Manufacturing Technologies.

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The future of seafood is on land – and SHRMP.bio plans to create it.     [Melbourne, Victoria, Australia]: Venture studio Blue Ocean Ventures today announced the spinning out of its first development project. The new biotech startup SHRMP.bio is developing the technologies to build a seafood manufacturing system ready for the challenges of the 21st Century.  … Continued

Japanese Consortium Sign Off On Due Diligence for Kalgoorlie Nickel Project – Goongarrie Hub Definitive Feasibility Study (DFS) – Definitive Documents Aiming To Be Finalised by 31 March 2024

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Ardea Resources Limited (Ardea or the Company) has provided an update on the progress being made with the Consortium, comprising Japanese conglomerates Sumitomo Metal Mining Co., Ltd (SMM) and Mitsubishi Corporation (MC), for the development of the Kalgoorlie Nickel Project – Goongarrie Hub Definitive Feasibility Study (DFS) – located near Kalgoorlie in Western Australia. Highlights … Continued

No growth expected in global beef consumption in year ahead – Industry report

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With limited or negative real wages growth expected in 2024, coupled with the higher cost environment, Rabobank expects global beef consumption will at best remain steady and possibly decline through 2024, with some notable regional variations.   In its recently-released Q1 Global Beef Quarterly report, the agribusiness banking specialist says beef is generally considered a premium protein … Continued

Authenticity is the only way to break through consumer scepticism says founder for-purpose tech disruptor

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Walking the talk has never been more critical to your marketing strategy, according to co-founder of online ticketing platform Humanitix, Adam McCurdie, who says transparency and authenticity are the only ways to unlock the hearts – and wallets – of increasingly savvy consumers.  It’s a matter of looking at your business model, identifying the opportunities … Continued

ASX 200 companies lack transparency on sustainable sourcing practices

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Just 11% of the ASX 200 listed companies comprehensively disclosed how sustainable their sourcing practices were in 2022, according to a new index that could help Australians make more informed purchasing and investment decisions.  Created by RMIT University supply chain experts, the Sustainable Procurement Disclosure Index (SPDI) rates how Australia’s top 200 listed companies report … Continued

Majority of companies think AI will play a crucial role in critical business decisions in the future, survey reveals

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AUSTRALIA – 29th February 2024 A recent survey by software recommendation site GetApp reveals that nearly two-thirds (63%) of professionals in Australia view AI as a key solution for overcoming challenges in project management. While 18% of respondents are unsure how AI technology can be beneficial, a combined total of 74% agree that technology such … Continued

Little Green Pharma becomes first Australian company to send cannabis flower product to Poland

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Little Green Pharma Ltd (ASX: LGP, “LGP” or the “Company”) is pleased to announce that it has shipped its first batch of LGP-branded high-THC Desert Flame cannabis flower products to Poland. The shipment is the culmination of an over three-year process which included obtaining a Polish Marketing Authorisation from the Polish health regulator, with the … Continued