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Amidst a backdrop of economic downturn, the phasing out of cookies, and the emergence of walled garden data, the imperative for robust loyalty programs has reached an unprecedented high. Recognising this, the 2nd Edition of the industry-acclaimed book Loyalty Programs: The Complete Guide emerges as a beacon for businesses aiming to implement loyalty programs that … Continued
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Why destroying unsold inventory is bad for business Would you buy from a brand if you knew it that torches its unsold goods? Many luxury brands, like Burberry and Coach, destroy products rather than donate, recycle, or sell them at a discounted price. But it’s not just luxury brands: E-commerce giant Amazon, famous sportswear brand … Continued
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Renowned pioneers in Swiss Haute Horlogerie, Franck Muller, have appointed MAXCo.LAB as the brand’s agency of record for the Australian market, effective from September 2023. Working in collaboration with the Franck Muller regional team in Singapore, MAXCo.LAB will manage public relations, media advertising and prestige events for Franck Muller in the Australian market. This … Continued
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A Monash University expert is available to discuss the use of race and culture in fast food advertising, such as Nando’s Australia’s Firey Times. Fired Up Flavour advertisement, and the reactions to KFC’s Finger Lickin’ Good campaign in Canada. Dr Angela Cruz, Senior Lecturer, Department of Marketing, Monash Business School Contact via email: angela.cruz@monash.edu … Continued
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AUSTRALIA – August 31, 2023 [For immediate release] A recent study has revealed that 54% of companies in Australia have already used generative AI tools to create video content, and another 34% of companies are not currently using these tools but are interested in doing so. To learn more about how AI-generated videos are used … Continued
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AUSTRALIA – August 31, 2023 [For immediate release] Leading B2B software search site Capterra has released the results of its latest study on social media video marketing and why it’s so important to businesses. According to the report, most (87%) marketers using video ads believe that their company achieved a positive return on investment (ROI) … Continued
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Sydney NSW: Renowned kitchenware brand Mason Cash is delighted to announce the latest additions to its very popular In the Meadow Collection– the Tulip Mixing Bowl, Rose Pudding Basin, Batter Bowl and set of 4 Prep Bowls. With its exquisite design and functionality, these products elegantly complete the nature-inspired collection, adding a touch of floral … Continued
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RCJ Group acquires Brand Asia to strengthen its footprint in Asia Pacific RCJ Group has expanded its footprint in Asia Pacific with the acquisition of Brand Asia, a full-service marketing agency that connects brands with audiences across China, Southeast Asia, and Asian communities in Australia. The addition of Brand Asia also complements RCJ Group’s existing … Continued
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Brabantia introduces Bo Waste Bin Hi 4, 7 and 12L. Did you know that half of the people that have a pedal bin in the bathroom actually open it by hand? If you are the hands-on type too, the new Brabantia Bo Waste Bins Hi is for you! These sleek 4, 7 and 12-litre bins … Continued
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An insightful five-episode podcast series highlighting the importance of authentic representation in Australian advertising. MELBOURNE – 22 AUGUST 2023 shEqual and Women’s Health Victoria, are thrilled to announce the upcoming launch of their compelling podcast series, “Make it shEqual: Empowering Advertising to Get Equal.” Based on ground-breaking research conducted by Kantar (commissioned by Women’s … Continued
