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RMIT experts say the success of Victoria’s newly introduced Container Deposit Scheme (CDS) relies on the right pitch and reinforcing new habits to motivate people to participate. Dr Linda Robinson, Head of Department, Marketing Topics: habits, consumer behaviour, recycling storage “While the CDS sounds like a surefire win to increase household recycling through a cash … Continued
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26 October 2023: SYDNEY: House of PR has this week celebrated its second birthday and excitedly is also announcing it has welcomed one of Australia’s fastest growing companies to its family, Sat.One. Founder and Managing Director of House of PR, Candice Lester, will also step into the position of Chief Marketing Officer for Sat.One … Continued
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Medianet’s Pickup Tracker is the first and only of its kind in Australia The new feature allows PR professionals to access their media coverage across 2000 online media sources Unlike other tools in the market, there is no setup required and it’s available to any Medianet user at no additional cost. PR professionals will now … Continued
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With Halloween just a whisper away, Photo Prints Now is unveiling a chilling range of decoration ideas designed to add that eerie touch to Australian homes. These quirky, customisable items not only encapsulate the spooky spirit of Halloween but also embody a personal touch, turning fleeting moments into lasting memories. Spooktastic Photo Prints: Print enlargements … Continued
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Total Image Group Shares Corporate Gifting Ideas to Elevate Holiday Appreciation and Brand Connection As the year comes to an end and the holiday season approaches, businesses can seize a fantastic chance to convey their gratitude to employees, clients, and partners through meaningful branded corporate gifts. These tokens of appreciation not only make recipients feel … Continued
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Monash University’s podcast, What Happens Next?, has published a two-part exploration of influencer culture, parasocial relationships and feminised labour featuring notable content creators and academic experts. The meteoric rise of influencer culture has taken over social media, television screens, and even the big screen. But what’s happening behind the selfie stick, and how does it … Continued
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Total Image Group Shares Corporate Gifting Ideas to Elevate Holiday Appreciation and Brand Connection As the year comes to an end and the holiday season approaches, businesses can seize a fantastic chance to convey their gratitude to employees, clients, and partners through meaningful branded corporate gifts. These tokens of appreciation not only make recipients feel … Continued
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RMIT academics say all TikTok content should be taken at face value – not as a reliable information source. Topics: influencers, fake news, complex issues, content-bias, algorithms, financial advice, finfluencers, entertainment, misleading endorsements, false narratives Dr Lauren Gurrieri, Associate Professor of Marketing “According to a recent study, nearly half (44%) of Gen Z consumers report … Continued
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Tourism Australia’s global campaign, Come and Say G’day, has now been in key tourism markets around the world for one year, welcoming international travellers to Australia and supporting the recovery of our visitor economy. To celebrate the milestone Brand Ambassador Ruby the kangaroo has hopped onto major billboards in New York, London, Singapore, Chengdu and … Continued
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Professor Con Stavros is available for comment on the AFL and AFL Grand Final this Saturday. Areas of expertise: sport marketing and advertising fan engagement branding sponsorship public relations Professor Con Stavros is a Professor of Marketing and Deputy Dean (Learning & Teaching), Course Coordinator Sport Marketing.He is a leading expert in the marketing of, and through, … Continued
