NIQ: Gen X in APAC to Spend USD 4.4 Trillion by End of 2025, Rising to USD 5.7 Trillion by 2030
By API User
61% of the global Gen X population resides in Asia, and 37% were born in China, making the region a critical frontier for brands across CPG, Tech & Durables, and retail. Their dual role as caregivers and consumers positions them as the “bridge generation,” especially relevant in Asia where shared family living remains prevalent. Per … Continued