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SBC Medical Group Co., Ltd. Sells Two Subsidiaries

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TOKYO–BUSINESS WIRE– On December 17, 2024, SBC Medical Group Holdings Incorporated (“SBC Medical”, or the “Company”), announced that its subsidiary, SBC Medical Group Co., Ltd. (hereinafter referred to as “SBCMG”), has decided to sell all shares of its subsidiaries, SBC Kijimadaira Resort Co., Ltd. (hereinafter referred to as “Kijimadaira”) and Skynet Academy Co., Ltd. (hereinafter … Continued

World Cup soccer is getting faster for men and women alike: new study

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Soccer is evolving with higher passing rates and faster ball speed, a UNSW expert has shown. If the experience of watching a FIFA World Cup soccer final is intense, spare a thought for the players, who are competing at an ever increasing intensity, according to a new study published in the International Journal of Performance Analysis … Continued

American Wave Machines Announces Partnership with China Tourism Group

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PerfectSwell® Heading to China’s Surfing Capital SOLANA BEACH, CA / ACCESSWIRE / December 17, 2024 / American Wave Machines, the surf technology company behind PerfectSwell® Surf Venues worldwide, today announced an agreement to develop a PerfectSwell® Surf Resort with China Tourism Group. The project, located on the island of Hainan in Riyue Bay, also known … Continued

PUMA Opens New Creative Hub Studio48 to Foster Excellence in Design and Elevate the Brand

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HERZOGENAURACH, Germany–BUSINESS WIRE– Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns. Studio48 is part of the company’s strategy to create sustainable … Continued

Monash expert: Saudi Arabia’s gameplan behind successful FIFA World Cup bid

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Monash expert: Saudi Arabia FIFA World Cup bid and sports washing Saudi Arabia’s sole bid to host the 2034 men’s football World Cup has been approved and granted by FIFA’s Congress. The decision has sparked concerns about the nation’s human rights record and sportswashing. Available to comment: Associate Professor Eric Windholz, Law Academic, Faculty of LawContact: … Continued

WESTERN BULLDOGS LOSE CHILD ABUSE APPEAL

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The Western Bulldogs AFL club has lost its bid to overturn a Supreme Court jury’s decision that it was responsible for the years-long sexual abuse of a teenage fan by a paedophile staffer at the club. The Court of Appeal has today upheld last year’s decision – the first against an AFL club. Michael Magazanik, partner at … Continued

Leveling the pitch: new Ultra Football survey reveals barriers and optimism for ‘world game’ in Australia

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·       Australia’s passionate football community is urging for improved grassroots funding, accessibility and inclusivity according to new research by Ultra Football. ·       Taking Football Forward results reveal the biggest barrier to playing football is financial costs – 44% of survey respondents said expensive player registration and club membership prices are the main obstacles to participating. … Continued

PUMA Partners With adam&eveDDB to Bring New Global Brand Strategy to Life

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New Brand Campaign in 2025 Will Be Focused on the Emotional Aspects of Sport HERZOGENAURACH, Germany–BUSINESS WIRE– Global sports company PUMA, in partnership with creative agency adam&eveDDB, continues its journey of elevating the brand with a new brand marketing strategy in 2025, establishing PUMA as a leading sports performance brand. This press release features multimedia. … Continued