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PUMA Partners With adam&eveDDB to Bring New Global Brand Strategy to Life

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New Brand Campaign in 2025 Will Be Focused on the Emotional Aspects of Sport HERZOGENAURACH, Germany–BUSINESS WIRE– Global sports company PUMA, in partnership with creative agency adam&eveDDB, continues its journey of elevating the brand with a new brand marketing strategy in 2025, establishing PUMA as a leading sports performance brand. This press release features multimedia. … Continued

Expert: cracking on clay pitches – cricket

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As cricket season heats up, a Monash expert is available to comment on how their research contributes to the performance, technical and safety aspects of cricket. Professor Jayantha Kodakara, Director of SPARC Hub, Professor in Geomechanics Engineering, Civil EngineeringContact: +61 408 508 454 or Jayantha.Kodikara@monash.edu Night matches and how higher soil moisture levels can influence … Continued

Plant-Based Racing Engine Oil with Proven Performance in Racing: “IDEMITSU IFG Plantech Racing” Available for Sale Starting December 3 via Our Official Online Shop for Lubricants

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TOKYO–BUSINESS WIRE– Idemitsu Kosan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; Representative Director, President: Shunichi Kito; hereinafter referred to as “the Company”) will begin selling its automotive engine oil “IDEMITSU IFG Plantech Racing” (viscosity grade: 0W-20, 4Litter/1Litter) through its official lubricants online shop (https://global.idemitsu-nano-tailored-oil.com) starting December 3, for customers in Thailand, Australia, Singapore, and Malaysia.*1 This … Continued

Gender Equality Advocate Creates Weighted Bra For Sportsmen To ‘Brotest’ At Women’s 13.1% Pay Gap

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Sixth annual Gender Discrimination Report sends Australia’s sporting bodies to the Sin Bin. “Today’s boardroom looks more like a locker room” says Gender Advocate and report author Michelle Redfern   Women working in sport are handicapped by a structural 13.1% pay gap and lack of access to senior roles   Redfern challenges male sports opinion … Continued

That’s 29,000 not out… so far!

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Queenslanders can bank on SIXES this cricket season   Queensland Country Bank just keeps hitting the sixes, and right now, those sixes are worth $29,000.00 and counting!   After celebrating their Principal Partnership with The Brisbane Heat earlier this year, Queensland Country Bank is putting the heat on the players on the pitch – for … Continued

Hardie Grant Books acquires Ian Baker-Finch authorised biography.

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Hardie Grant Books is thrilled to announce the acquisition of Australian professional golfer and commentator Ian Baker-Finch’s authorised biography, To Hell and Back. Hardie Grant Books acquired world print, ebook and audiobook rights and will publish in June 2025. Ian Baker-Finch is known and admired across the golfing world, and his is a powerful story … Continued

PUMA Signs Blockbuster Long-Term Partnership With the Portuguese Football Federation

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HERZOGENAURACH, Germany–BUSINESS WIRE– Sports company PUMA has signed a long-term agreement with the Portuguese Football Federation (FPF), one of the world’s most popular national teams. Starting in 2025, PUMA will equip all male, female and youth teams as well as the federation’s futsal, beach football and E-Sports teams. This press release features multimedia. View the … Continued

Australia’s Biggest Nipper Clinic Hits Sorrento Beach – Sunday, 24 November 2024, 9:00 AM

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As part of the Shaw and Partners WA Race Week 2024, Australia’s largest-ever Nipper Clinic will take place at Sorrento Beach, offering a rare opportunity for media to witness surf lifesaving’s rising stars being coached by world-class athletes. This marquee event brings together the excitement of youth training with the prestige of Race Week, creating powerful visuals and compelling stories. WHAT: … Continued