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Surfers play crucial role in beach safety, study shows

By API User

A first-of-its-kind study by La Trobe University has shown the critical contribution surfers make to beach safety in Victoria.  The research, published this week in Safety Science, collected data from 562 recreational surfers from 2020 to 2023.  Researchers found that for every 100 surfs, respondents on average gave beachgoers safety advice 11.6 times, first aid … Continued

PIF and FIFA forge partnership for FIFA Club World Cup 2025(TM)

By API User

PIF joins inaugural FIFA Club World Cup™ ahead of kick-off on June 14 in Miami The partnership expands PIF’s global footprint in sports and reflects a shared commitment with FIFA to fuel growth and engagement in football FIFA Club World Cup 2025™ will make history, redefining club football and bringing 32 of the world’s best … Continued

WHAT’S ON: PBR Origin II Lands in Brisbane this Saturday!

By API User

WHAT’S ON: PBR Origin II Lands in Brisbane this Saturday!   This Saturday, the PBR Australia Monster Energy Origin Series returns to the Brisbane Entertainment Centre for Origin II. Queensland’s unbeaten bull riders are looking to defend their home turf against a fired-up NSW team desperate to buck the Maroons’ winning streak. Expect a night … Continued

12BET Makes the Shortlist at the 2025 EGR Marketing & Innovation Awards

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LONDON–BUSINESS WIRE– 12BET, a pioneering name in the igaming world since 2007, is honored to be shortlisted in two categories at the 2025 EGR Marketing & Innovation Awards: Sportsbook Marketing Campaign, and Marketing Team of the Year – B2C. This recognition highlights the brand’s ongoing dedication to creating meaningful and original experiences that resonate with … Continued