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BizCover and LifeDirect join forces to expand LifeDirect’s offering into small business insurance in New Zealand come July 2023

BizCover 2 mins read


Tuesday, 4 July 2023

Auckland, New Zealand - BizCover, a leading small business insurance comparison technology platform, and LifeDirect, New Zealand's leading online insurance comparison provider, are excited to announce their new partnership.

LifeDirect has long been at the forefront of the insurance industry in New Zealand, revolutionizing the way consumers compare and purchase Life and Health insurance policies online. With an unwavering commitment to customer satisfaction, LifeDirect has successfully established itself as a trusted platform, helping thousands of individuals find the perfect insurance coverage.

Through this partnership, LifeDirect will delve into a new insurance vertical, broadening its product offerings and catering to the evolving needs of customers. By leveraging BizCover's online comparison platform and comprehensive suite of business insurance solutions and reputable insurers, LifeDirect will be equipped to expand its portfolio and provide an even wider range of coverage options to customers via the website.

BizCover, renowned for its innovative insurance technology platform, is excited to support LifeDirect on this journey. The fully white label solution offered by BizCover will empower LifeDirect to deliver a seamless, end-to-end insurance experience under its own branding. This white label solution will enable LifeDirect to retain its unique identity while leveraging BizCover's expertise and state-of-the-art technology.

Commenting on the partnership, Sean Craigen, NZ Country Manager of BizCover, said, "We are thrilled to partner with LifeDirect, a true leader in the New Zealand online insurance market. Our cutting-edge technology and expertise in the digital SME business insurance space combined with LifeDirect's exceptional customer-centric approach, will set new benchmarks for the industry. By exploring new insurance verticals and offering a fully white label solution, we aim to provide LifeDirect customers with an unparalleled business insurance purchase experience that is tailored to their specific needs."

Mark Soloman, CEO of LifeDirect, expressed his enthusiasm, stating, "This partnership with BizCover marks an exciting chapter for LifeDirect. We are eager to leverage BizCover's technology and expertise to expand our insurance offerings. With our shared vision of delivering exceptional customer experiences, we are confident that this collaboration will bring immense value to our customers. We have been impressed with the pace at which BizCover has been able to stand this solution up for us, from signing contracts to launching in 3 months."

For more information about BizCover and LifeDirect, please visit and

About us:

About BizCover:

BizCover is a leading insurance technology platform that provides a wide range of business insurance solutions to SME businesses and professionals. With its innovative approach and cutting-edge technology, BizCover simplifies the insurance buying process, making it more accessible, convenient, and cost-effective to compare multiple quotes from multiple insurance companies for Business Insurance. BizCover's comprehensive suite of business insurance products caters to the unique needs of various industries, ensuring that customers receive tailored coverage solutions. For more information, visit


About LifeDirect:

LifeDirect is New Zealand’s leading online insurance comparison provider, offering individuals and businesses a convenient way to compare and purchase insurance policies. With its user-friendly interface and commitment to exceptional customer service, LifeDirect has become a trusted platform for Life and Health insurance seekers. LifeDirect provides access to a broad range of insurance products, ensuring customers find the right coverage for their specific needs. For more information, visit

Contact details:

Sean Craigen

Head of Distribution & NZ Country Manager

Mobile  + 64 29 222 0311


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