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Legendary Time Pieces Come to Sydney For Seiko’s New Pop-Up Exhibition

Believe Advertising & PR 2 mins read
Seiko Popup Exhibition

The world's first quartz watch, the first TV watch used in James Bond's Octopussy, original time pieces used in the 1964 Tokyo Games and the first Seiko watch that's 100 years old have arrived in Sydney for Seiko's launch of its "SEIKO BIRTH & REBIRTH" exhibition, commemorating 100 years since Seiko introduced its first wristwatch with "Seiko" on the dial.

The pop-up exhibition at Sydney's Mid City Centre will be open to visitors for free from today Friday, 15th March 2024, to Sunday,
24th March 2024.


The SEIKO BIRTH & REBIRTH exhibition invites visitors to delve into the rich history of Seiko, highlighting the evolution of the brand from its inception to its envisioned future.

The “BIRTH” section serves as an introduction to Seiko's history, spanning from its founding in 1881 to the present day. Displaying original landmark watches and archival materials, this section offers a glimpse into the Seiko Museum Ginza in Tokyo. Through this exhibition, visitors will witness the inspiring stories from Seiko's history, marked by consistent challenges and innovations. Despite overcoming various adversities, Seiko has continued to innovate in line with the founder's philosophy to be "Always one step ahead of the rest."

Additionally, the exhibition will feature a “REBIRTH” section, showcasing modern reinterpretations that signify a revival of distinctive original designs as part of Seiko’s Power Design Project – an experimental initiative shaping the future of Seiko. This exhibition will highlight the 2022 theme of REBIRTH. Eight Seiko designers have developed their ideas and expanded their imaginations from original Seiko watches and technologies that have emerged throughout their long history, channelling them into the REBIRTH of seven timepieces.

Finally, the exhibition will include a “SPORTS” section, presenting historical stopwatches and a Seiko Sports Timer activation, demonstrating Seiko's enduring commitment to excellence in sports timing — a legacy solidified by its role as the official timekeeper at numerous international sports events since 1964.



Shop 54, Mid City Centre

420 George Street

Sydney NSW 2000

Pop-up Store Dates:

Friday, 15th March 2024 to Sunday, 24th March 2024

Opening Hours:

Monday 11:30am – 5:30pm

Tuesday 11:30am – 5:30pm

Wednesday 11:30am – 5:30pm

Thursday 11:30am – 8:00pm

Friday 11:30am – 5:30pm

Saturday 11:30am – 5:30pm

Sunday 11:30am – 4:30pm

Admission fee: Free



Key Facts:
Dropbox link of high res images along with the release:

About us:

Believe Advertising & PR

Adrian Falk

02 9388 0033

Contact details:

Believe Advertising & PR

Adrian Falk

02 9388 0033


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