The world's first quartz watch, the first TV watch used in James Bond's Octopussy, original time pieces used in the 1964 Tokyo Games and the first Seiko watch that's 100 years old have arrived in Sydney for Seiko's launch of its "SEIKO BIRTH & REBIRTH" exhibition, commemorating 100 years since Seiko introduced its first wristwatch with "Seiko" on the dial.
The pop-up exhibition at Sydney's Mid City Centre will be open to visitors for free from today Friday, 15th March 2024, to Sunday,
24th March 2024.
ABOUT THE EXHIBITION
The SEIKO BIRTH & REBIRTH exhibition invites visitors to delve into the rich history of Seiko, highlighting the evolution of the brand from its inception to its envisioned future.
The “BIRTH” section serves as an introduction to Seiko's history, spanning from its founding in 1881 to the present day. Displaying original landmark watches and archival materials, this section offers a glimpse into the Seiko Museum Ginza in Tokyo. Through this exhibition, visitors will witness the inspiring stories from Seiko's history, marked by consistent challenges and innovations. Despite overcoming various adversities, Seiko has continued to innovate in line with the founder's philosophy to be "Always one step ahead of the rest."
Additionally, the exhibition will feature a “REBIRTH” section, showcasing modern reinterpretations that signify a revival of distinctive original designs as part of Seiko’s Power Design Project – an experimental initiative shaping the future of Seiko. This exhibition will highlight the 2022 theme of REBIRTH. Eight Seiko designers have developed their ideas and expanded their imaginations from original Seiko watches and technologies that have emerged throughout their long history, channelling them into the REBIRTH of seven timepieces.
Finally, the exhibition will include a “SPORTS” section, presenting historical stopwatches and a Seiko Sports Timer activation, demonstrating Seiko's enduring commitment to excellence in sports timing — a legacy solidified by its role as the official timekeeper at numerous international sports events since 1964.
POP-UP EXHIBITION DETAILS
Location:
Shop 54, Mid City Centre
420 George Street
Sydney NSW 2000
Pop-up Store Dates:
Friday, 15th March 2024 to Sunday, 24th March 2024
Opening Hours:
Monday 11:30am – 5:30pm
Tuesday 11:30am – 5:30pm
Wednesday 11:30am – 5:30pm
Thursday 11:30am – 8:00pm
Friday 11:30am – 5:30pm
Saturday 11:30am – 5:30pm
Sunday 11:30am – 4:30pm
Admission fee: Free
Key Facts:
About us:
Adrian Falk
02 9388 0033
Contact details:
Adrian Falk
02 9388 0033
