Skip to content
General News, Travel Tourism

Most visited place on Earth to get a $600m expansion

Dubai Economy and Tourism 3 mins read
The most visited place on Earth is set to become even bigger in an incredible new development project

Most visited place on Earth to get a $600m expansion


Dubai – June 2024: Dubai Mall, the world’s largest shopping centre and 2023’s most visited place on Earth is set to become even bigger in an incredible new development project. The expansion, announced by United Arab Emirates real estate developer Emaar Properties, will include 240 new luxury stores and food and beverage outlets. This project represents an investment of 1.5 billion dirhams - or just over $610m AUD.


The 12-million-square-foot shopping centre, already the largest in the world by total area, is currently home to over 1,200 retail spaces and over 200 food and beverage outlets. This is complemented by the mall’s attachment to the Burj Khalifa, as well as a complete 155-million-year-old dinosaur skeleton, the world’s largest mall aquarium, an immersive digital art museum, and a 26-screen cinema all packed in.


Last year, Dubai Mall earned a new record as the most visited place on Earth, with 105 million visitors — this was a 19 per cent increase from the year before, justifying the current expansion plans. The momentum continues in 2024, as Dubai Mall remains a global retail and leisure icon, offering innovative experiences while maintaining high customer satisfaction ratings.


Announcing the impressive enhancement, Founder of Emaar Properties Mohamed Alabbar stated, “The new Dubai Mall expansion is a great addition to one of the most visited sites in the world. We extend our gratitude to our esteemed guests and loyal customers, as well as our partners, retailers, and government authorities for their unwavering support. This expansion reflects Dubai’s ambitious vision to remain at the forefront of global innovation and culture, further solidifying our city’s position as a top global destination. Our mall embodies the city’s vibrant spirit and dedication to excellence, turning the leadership’s vision into a reality. Being an integral part of Dubai’s economic fabric, we play a crucial role in the city’s success and innovation.”


More than shopping


With so much to explore just in Dubai Mall itself, there are plenty of experiences that go beyond shopping:


Dubai Aquarium and Underwater Zoo

The Dubai Aquarium & Underwater Zoo is famous for having the largest suspended aquarium tank in the world – holding 10 million litres (2.64 million gallons) of water. Inside the aquarium – which sits in the very centre of Dubai Mall – one of the highlights is the panoramic tunnel walk that burrows right through the mammoth main tank.The beauty of this aquarium is that it’s still possible to see the giant suspended tank of the aquarium without actually going inside. Time needed:  1.5 to 3 hours, depending on what activities you undertake


Emirates A380 Simulator

Ever dreamt of commanding the world’s largest commercial aircraft? Head to the 2nd floor of the Dubai Mall, opposite the Aquarium entrance, and step into the Emirates A380 Simulator. Choose from a 15, 30, or 60-minute session to land this colossal plane at 12 of the globe's busiest airports, offering an unparalleled, immersive aviation adventure. Time needed:  1 hour


Dubai Ice Rink

It’s hard to believe an entire Olympic-sized rink sits within the heart of the Dubai Mall. Open to all ages and abilities, you can learn to skate through to advanced skaters showing off their moves to the crowd. All ice skating gear is there to rent. Time needed:  1 hour


Play DXB

Step into a world of virtual reality at Play DXB, the largest indoor VR park in the world. This cutting-edge entertainment hub offers a diverse array of immersive experiences, from adrenaline-pumping rides to interactive games, suitable for all ages. With over 30 virtual adventures spread across two levels, visitors can battle robots, explore fantastical worlds, and even ride a virtual roller coaster. Time needed:  1.5 to 3 hours, depending on what activities you undertake


Other notable offerings travellers must experience in Dubai Mall include:

  • Dubai Fountain Show (Free!)
  • Hysteria Haunted Attraction
  • KidZania Dubai
  • Dubai Dino (Free!)
  • The Human Waterfall (Free!)




Images can be found HERE

About us:

Images can be found HERE


About Dubai Mall

Inaugurated in 2008, Dubai Mall is the epicentre of modern retail and leisure in Dubai. It is the world’s second largest shopping malls, measuring an impressive 1.2 million square metres. It has more than 1,200 retail outlets, including two anchor department stores, Galeries Lafayette and Bloomingdale’s, along with over 200 international dining experiences. Its wide range of entertainment and leisure attractions include the Dubai Aquarium and Underwater Zoo, Reel Cinema’s impressive 24-screen-cineplex, KidZania Dubai, Play DXB, Dubai Ice Rink, Ekart and Zabeel Sports District. These attractions, added to Fashion Avenue, which was inaugurated in 2018, further confirms Dubai Mall’s reputation as a symbol of luxury and innovation, contributing to Dubai’s international reputation as a prime tourist destination.


Contact details:

Vaibhav Mehta, Account Executive


Mobile: +61 404 034 512


Media Outreach made fast, easy, simple.

Feature your press release on Medianet's News Hub every time you distribute with Medianet. Pay per release or save with a subscription.